ICT for the promotion of international business academic programs

This article aims to identify the level of use and the benefits offered by information and communication technologies (ICT) for the international business academic programs in the universities. For this purpose, a perception study in 14 universities of Antioquia, Colombia is carried out. Based on the results, it is concluded that websites and social networks such as Facebook and Twitter are the ICT with the highest level of use and development, and they allow the promotion and positioning of the academic programs, facilitate the learning process and communication with stakeholders, and offer job opportunities to students and graduates.Keywords:ICT, international business, websites, social networks, universities, academic programs.

• Autores: Baena Rojas, José Jaime; Cano Arenas, José Alejandro; Arley Giraldo, Didier
• Tipo de recurso: Article of investigation
• Fecha de publicación: 2018
• Institución: Tecnológico de Antioquia
• Repositorio: Repositorio Tdea
• Idioma: eng
• OAI Identifier: oai:dspace.tdea.edu.co:tdea/2844
• Acceso en línea: https://dspace.tdea.edu.co/handle/tdea/2844
• Palabra clave: Tecnología de la Información; Information Technology; Tecnologia da Informação; Technologie de l'information; Redes sociales; Social Networking; Rede Social; Réseautage social; Universidades; Universités; TIC; ICT; Websites; Sitios web; Social networks; Universities; Academic programs; Programas académicos
• Rights: openAccess
• License: https://creativecommons.org/licenses/by-nc-sa/4.0/