Coporate social responsibility at the mall Centro Comercial Unicentro de Pereira. Critical evaluation.
The present research pretends to evaluate in a critical and argued way, some aspects, activities and practices of corporate social responsibility developed by the Centro comercial Unicentro Pereira, with the objective to contribute to the academic, social and business community with a case study in...
- Autores:
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2020
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/10124
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/grafias/article/view/1254
http://hdl.handle.net/10785/10124
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2016 Revista Grafías
| Summary: | The present research pretends to evaluate in a critical and argued way, some aspects, activities and practices of corporate social responsibility developed by the Centro comercial Unicentro Pereira, with the objective to contribute to the academic, social and business community with a case study in a mall. In the current historical context the companies present a series of transformations that allow them to adapt the demands of current market. The corporate social responsibility (CSR) acts as a catalyst of that problem that allow the companies to mitigate the impact of the economic activities in the surroundings, in order to get an equilibrium that favors the interests of the organization, the community and the environment. The worry that rises in the organizations is to find the way to integrate the CSR in their value chain without it becoming a financial charge at the costs system of the business. Because of that, it is sought to be driven as a growth business factor of aggregate value and improvement of competitiveness. It is taken as a basis the European and North American communities, the Green Book and European Commission. It seeks to strength the strategic focus to lay aside the philanthropic vision that some organizations in Latin America have. It pretends to announce the levels of application of CSR at the mall Centro Comercial Unicentro Pereira, supported by scientific theoretical referents and indicators of measurement like the Indicators of Corporate Social Responsibility from the Argentinean institute of Corporate social responsibility, published annually by the ETHOS institute in Brazil. Besides that, there is allowed under these instruments, to identify the aspects that are linked to the subject of value chain. |
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