Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian Universities
The main objective of the present article is to show the investigation project “Communication audit model design for private universities in Quindío and Risaralda” progress. The methodological process settled the investigation as a qualitative study, aiming to get information, where the interview wa...
- Autores:
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/15498
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/textosysentidos/article/view/554
http://hdl.handle.net/10785/15498
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2019 Textos y Sentidos
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2023-08-30T00:50:58Z2023-08-30T00:50:58Z2019-07-13https://revistas.ucp.edu.co/index.php/textosysentidos/article/view/554http://hdl.handle.net/10785/15498The main objective of the present article is to show the investigation project “Communication audit model design for private universities in Quindío and Risaralda” progress. The methodological process settled the investigation as a qualitative study, aiming to get information, where the interview was also applied. The study has also allowed us to characterize the communication labor and obtain important information to design the communication audit model, in order to evaluate its effectiveness and contribution to organizational developmentEste artículo tiene como objetivo dar a conocer los avances del proyecto de investigación “Diseño de un modelo de auditoría de comunicación organizacional para las universidades privadas de los departamentos del Quindío y Risaralda”. El proceso metodológico enmarcó la investigación dentro del enfoque cualitativo e hizo uso de la entrevista semiestructurada como herramienta para la recolección de información en las universidades privadas de los departamentos de Quindío y Risaralda. El estudio ha permitido caracterizar la labor comunicacional en este tipo de organizaciones educativas y obtener la información necesaria para el diseño de un modelo de auditoría a los procesos de comunicación organizacional, que permita evaluar su efectividad y así contribuir al mejoramiento continuo de las organizaciones.application/pdfspaUniversidad Católica de Pereirahttps://revistas.ucp.edu.co/index.php/textosysentidos/article/view/554/563Derechos de autor 2019 Textos y Sentidoshttps://creativecommons.org/licenses/by-nc/4.0/deed.es_EShttps://creativecommons.org/licenses/by-nc/4.0/deed.es_ESinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Textos y Sentidos; Núm. 6 (2012); 35 - 502215-88202215-8812Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian UniversitiesLa Auditoría de comunicación: Una evaluación crítica de la efectividad de la comunicación organizacional en las Universidades Colombianas.Artículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAbadía Sánchez, HeillerVaca López, AndreaPublication10785/15498oai:repositorio.ucp.edu.co:10785/154982025-01-27 18:58:19.964https://creativecommons.org/licenses/by-nc/4.0/deed.es_ESDerechos de autor 2019 Textos y Sentidosmetadata.onlyhttps://repositorio.ucp.edu.coRepositorio Institucional de la Universidad Católica de Pereira - RIBUCbdigital@metabiblioteca.com |
| dc.title.eng.fl_str_mv |
Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian Universities |
| dc.title.spa.fl_str_mv |
La Auditoría de comunicación: Una evaluación crítica de la efectividad de la comunicación organizacional en las Universidades Colombianas. |
| title |
Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian Universities |
| spellingShingle |
Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian Universities |
| title_short |
Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian Universities |
| title_full |
Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian Universities |
| title_fullStr |
Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian Universities |
| title_full_unstemmed |
Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian Universities |
| title_sort |
Audit of communication: a critical evaluation of the effectiveness of organizational communication in Colombian Universities |
| description |
The main objective of the present article is to show the investigation project “Communication audit model design for private universities in Quindío and Risaralda” progress. The methodological process settled the investigation as a qualitative study, aiming to get information, where the interview was also applied. The study has also allowed us to characterize the communication labor and obtain important information to design the communication audit model, in order to evaluate its effectiveness and contribution to organizational development |
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2019 |
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2019-07-13 |
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2023-08-30T00:50:58Z |
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2023-08-30T00:50:58Z |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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info:eu-repo/semantics/article |
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https://revistas.ucp.edu.co/index.php/textosysentidos/article/view/554 |
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http://hdl.handle.net/10785/15498 |
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https://revistas.ucp.edu.co/index.php/textosysentidos/article/view/554 http://hdl.handle.net/10785/15498 |
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spa |
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spa |
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https://revistas.ucp.edu.co/index.php/textosysentidos/article/view/554/563 |
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Derechos de autor 2019 Textos y Sentidos https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES |
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https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES |
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Universidad Católica de Pereira |
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Textos y Sentidos; Núm. 6 (2012); 35 - 50 |
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2215-8820 2215-8812 |
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Universidad Católica de Pereira |
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Repositorio Institucional de la Universidad Católica de Pereira - RIBUC |
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bdigital@metabiblioteca.com |
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