From the Macro-intentional Communication Model to the Organizational and Informational Public Communication Model for the State Entities OIPCOM
The purpose of this article is to account for the contributions in the field of communication that the third sector orga...
- Autores:
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/15482
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/textosysentidos/article/view/492
http://hdl.handle.net/10785/15482
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2019 Textos y Sentidos
| Summary: | The purpose of this article is to account for the contributions in the field of communication that the third sector organizations have made for the government processes. This analysis focuses on the Macro-intentional Communication Model, originated within Social Foundation. Likewise, the transfer of knowledge based on the learning of the communicators who are mediated by institutional features, and the positioning of communication in the State are evidenced; transforming the traditional notion of a press office, the need to think of a communicator for the construction of the public; and the management of processes from the public communication scenario by facing the formation of citizenship, transparency and the public service. |
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