Plan de mercadeo dirigido a la empresa ROCKSPORTS S.A.S
Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013
- Autores:
-
Agudelo López, Daniela
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2013
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/1555
- Acceso en línea:
- http://hdl.handle.net/10785/1555
- Palabra clave:
- Sector textil-confeccion
Estrategias de mercadeo
Ropa deportiva
Innovación
Sector textile - confection
Strategies of marketing
Sports clothes
Innovation
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2
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Plan de mercadeo dirigido a la empresa ROCKSPORTS S.A.S |
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Plan de mercadeo dirigido a la empresa ROCKSPORTS S.A.S |
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Plan de mercadeo dirigido a la empresa ROCKSPORTS S.A.S Sector textil-confeccion Estrategias de mercadeo Ropa deportiva Innovación Sector textile - confection Strategies of marketing Sports clothes Innovation |
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Plan de mercadeo dirigido a la empresa ROCKSPORTS S.A.S |
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Plan de mercadeo dirigido a la empresa ROCKSPORTS S.A.S |
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Plan de mercadeo dirigido a la empresa ROCKSPORTS S.A.S |
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Plan de mercadeo dirigido a la empresa ROCKSPORTS S.A.S |
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Plan de mercadeo dirigido a la empresa ROCKSPORTS S.A.S |
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Agudelo López, Daniela |
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Agudelo López, Daniela |
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Sector textil-confeccion Estrategias de mercadeo Ropa deportiva Innovación Sector textile - confection Strategies of marketing Sports clothes Innovation |
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Sector textil-confeccion Estrategias de mercadeo Ropa deportiva Innovación Sector textile - confection Strategies of marketing Sports clothes Innovation |
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Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013 |
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2013-06-20 |
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Agudelo López, Daniela2013-06-20T13:55:52Z2013-06-20T13:55:52Z2013-06-20DDPANI63http://hdl.handle.net/10785/1555Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013Este plan de mercadeo está dirigido a la empresa Risaraldense de ropa deportiva ROCKSPORTS S.A.S., y describe la situación del sector textil-confección de manera muy general Colombia y un poco más específica en el departamento de Risaralda. También se analiza la competencia a nivel regional, comprobando que aunque el mercado se empieza a saturar, la innovación es una excelente herramienta para sobresalir en el mismo. Se describen las estrategias que se deben utilizar en el proceso de ingreso al mercado, y se estudia la respuesta de las personas ante un producto nuevo como este. En la parte final de este plan se realizaran conclusiones y recomendaciones a tener en cuenta con el fin del prever el éxito de la marca. /Abstract: This plan of marketing is directed the company Risaraldense of sports clothes ROCKSPORTS S.A.S., and the situation of the sector describes textile - confection of a very general Colombia and a bit more specific way in Risaralda's department. Also the competition is analyzed to regional level, verifying that though the market is started saturating, the innovation is an excellent tool to stand out in the same one. There are described the strategies that must be in use in the process of revenue to the market, and the response of the persons is studied before a new product as this one. In the final part of this plan conclusions and recommendations were realized to bearing in mind in order to foresee the success of the brand.Universidad Católica de Pereira. Tutor: Andrés Felipe La Rotta Naranjo. Organización: Empresa ROCKSPORTS S.A.S. Jefe inmediato: Johan Camilo Ramírez SotoPráctica Académica Digital;DDPANI63Sector textil-confeccionEstrategias de mercadeoRopa deportivaInnovaciónSector textile - confectionStrategies of marketingSports clothesInnovationPlan de mercadeo dirigido a la empresa ROCKSPORTS S.A.STrabajo de Grado – PregradoOtherhttp://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2spaPublicationORIGINALDDPANI63.pdfDDPANI63.pdfapplication/pdf2020594https://repositorio.ucp.edu.co/bitstreams/582f927f-78e2-45c7-a1a4-aba4710108fb/download565a1d089442316799350b0ae0c9ad03MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-83118https://repositorio.ucp.edu.co/bitstreams/088008ab-5a0a-4a94-8288-09dc0493dd72/download690b02b7c62bc9dbe13315290c12278fMD52TEXTPlan de mercadeo.pdf.txtPlan de mercadeo.pdf.txtExtracted texttext/plain119239https://repositorio.ucp.edu.co/bitstreams/1c4def99-27e9-4d8d-a165-eea2aad46263/downloadd1eb4301abcdc1c76ab43078cb1b6d03MD53DDPANI63.pdf.txtDDPANI63.pdf.txtExtracted texttext/plain119048https://repositorio.ucp.edu.co/bitstreams/20cc326f-5ce6-4ea8-abb1-4d5578baf159/download87cbeed1a1b5ac6ed881815c6b67ec8fMD55THUMBNAILPlan de mercadeo.pdf.jpgPlan de mercadeo.pdf.jpgThumbnailapplication/octet-stream4349https://repositorio.ucp.edu.co/bitstreams/b7a60321-292b-4e72-8a7a-0ef8d71f35e9/downloadbfa3319ecabcae2eb18214ee222c3571MD54DDPANI63.pdf.jpgDDPANI63.pdf.jpgGenerated Thumbnailimage/jpeg5806https://repositorio.ucp.edu.co/bitstreams/406ca769-b72b-46fa-8d4c-6356b08b8405/download30bcd8fa0a27fc5b7f45cd78e1725f84MD5610785/1555oai:repositorio.ucp.edu.co:10785/15552025-01-27 16:15:23.987open.accesshttps://repositorio.ucp.edu.coRepositorio Institucional de la Universidad Católica de Pereira - 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