“Nobody does it, the way Frisby does”: the sense of social responsibility in history of the food company Frisby S.A. (1977-2017)

The main object of this article is to analyze the sense of social responsibilitythat has been building the Frisby Company, parallel with positioning anddevelopment of the enterprise among fast food competitive market, insidethe capital and intermediates cities along the country. What has beenmention...