Plan de mercadeo Media Commerce Perú.
Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013
- Autores:
-
Kenguan Henao, Cristian David
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2013
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/1606
- Acceso en línea:
- http://hdl.handle.net/10785/1606
- Palabra clave:
- Mercadeo
Internet
Estrategias
Tácticas
Posicionamiento
Clientes
Competencia
Marketing
Strategies
Tactics
Competition
Prospects
Positioning
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2
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Plan de mercadeo Media Commerce Perú. |
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Plan de mercadeo Media Commerce Perú. |
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Plan de mercadeo Media Commerce Perú. Mercadeo Internet Estrategias Tácticas Posicionamiento Clientes Competencia Marketing Strategies Tactics Competition Prospects Positioning |
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Plan de mercadeo Media Commerce Perú. |
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Plan de mercadeo Media Commerce Perú. |
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Plan de mercadeo Media Commerce Perú. |
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Plan de mercadeo Media Commerce Perú. |
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Plan de mercadeo Media Commerce Perú. |
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Kenguan Henao, Cristian David |
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Kenguan Henao, Cristian David |
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Mercadeo Internet Estrategias Tácticas Posicionamiento Clientes Competencia Marketing Strategies Tactics Competition Prospects Positioning |
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Mercadeo Internet Estrategias Tácticas Posicionamiento Clientes Competencia Marketing Strategies Tactics Competition Prospects Positioning |
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Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013 |
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Kenguan Henao, Cristian David2013-07-09T14:36:09Z2013-07-09T14:36:09Z2013-07-09DDPANI69http://hdl.handle.net/10785/1606Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013En el presente trabajo se plantea un plan de mercadeo para la empresa Media Commerce, la cual está iniciando operaciones en Lima, Perú. De acuerdo al análisis interno y externo se plantearon los objetivos, estrategias y tácticas que se van a desarrollar para cumplir las metas de la empresa. /Abstract: In this paper presents a marketing plan for the company Media Commerce, which is starting operations in Lima, Peru. According to internal and external analysis raised the objectives, strategies and tactics that will be developed to meet the targets of the company.Universidad Católica de Pereira. Director: Andres Lobo-Guerrero Sanz. Organización: Media Commerce Telecomunicaciones. Jefe Inmediato: Guillermo Velez Jaramillo.Práctica Académica Digital;DDPANI69MercadeoInternetEstrategiasTácticasPosicionamientoClientesCompetenciaMarketingStrategiesTacticsCompetitionProspectsPositioningPlan de mercadeo Media Commerce Perú.Trabajo de Grado – PregradoOtherhttp://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2spaPublicationORIGINALDDPANI69.pdfDDPANI69.pdfDocumento Completoapplication/pdf406778https://repositorio.ucp.edu.co/bitstreams/21d5746d-2d15-401b-9034-4ba1b0bb95a2/downloadc83d365717975e20dfeecf086c04888aMD51LICENSElicense.txtlicense.txttext/plain; charset=utf-83118https://repositorio.ucp.edu.co/bitstreams/d786884c-0fdb-430d-8bdb-c03595560e3d/download690b02b7c62bc9dbe13315290c12278fMD53TEXTTrabajo de Practica Cristian Kenguan.pdf.txtTrabajo de Practica Cristian Kenguan.pdf.txtExtracted texttext/plain33301https://repositorio.ucp.edu.co/bitstreams/5838c737-b623-49ef-85d0-acf75addc919/download220c32cb62b911521e4edda45d47a7f0MD54DDPANI69.pdf.txtDDPANI69.pdf.txtExtracted texttext/plain33177https://repositorio.ucp.edu.co/bitstreams/30d0db9b-d14a-4c51-a84c-54a22b301705/download0e78dd615f547dca811043371643573aMD58THUMBNAILAutorizacion Cristian Kenguan.jpeg.jpgAutorizacion Cristian Kenguan.jpeg.jpgGenerated Thumbnailimage/jpeg1753https://repositorio.ucp.edu.co/bitstreams/5a8a0c31-1801-4e82-b1dc-a75a08d8d9a8/download0a555fecb7eef6373fec97415c4561eeMD56Trabajo de Practica Cristian Kenguan.pdf.jpgTrabajo de Practica Cristian Kenguan.pdf.jpgThumbnailapplication/octet-stream4130https://repositorio.ucp.edu.co/bitstreams/77ee5ad0-5ca7-4137-a75e-f17f6e0471ea/download50d3561cd1d371cbe83ff24b7cb89307MD57DDPANI69.pdf.jpgDDPANI69.pdf.jpgGenerated Thumbnailimage/jpeg5549https://repositorio.ucp.edu.co/bitstreams/ef7d833c-f75d-46d3-8896-90426ff91297/download7c6dbc9869239ffdcc565a8d60f42463MD5910785/1606oai:repositorio.ucp.edu.co:10785/16062025-01-27 16:14:00.617open.accesshttps://repositorio.ucp.edu.coRepositorio Institucional de la Universidad Católica de Pereira - 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