Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
This empirical research analyzes the visual representation that Colombianuniversities make of themselves on their own websites. The method of contentanalysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal co...
- Autores:
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/11270
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96
http://hdl.handle.net/10785/11270
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2019 Arquetipo
| Summary: | This empirical research analyzes the visual representation that Colombianuniversities make of themselves on their own websites. The method of contentanalysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal corporate identification, majority use of neutral colors, more visual than textual content, dynamic elements and photographs that show basic facets of university life, with special prominence for students and teachers is noted. The conclusions indicate that there is relatively little differentiation between the webs in terms of their basic visual characteristics, and it transmits a majority idea of seriousness and integrity, complemented with features that bring dynamism and modernity. |
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