Colombian university supply analysis
Trabajo de grado (Profesional en Mercadeo), Facultad de Ciencias Económicas y Administrativas, Pereira, 2021
- Autores:
-
Espinosa Vanegas, Valentina
Castro Peña, Mónica Yuleni
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2021
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/9331
- Acceso en línea:
- http://hdl.handle.net/10785/9331
- Palabra clave:
- Market segmentation; Cluster Analysis
Clustering algorithms; Higher Education; Colombian Universities; Marketing Mix
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
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Colombian university supply analysis |
| title |
Colombian university supply analysis |
| spellingShingle |
Colombian university supply analysis Market segmentation; Cluster Analysis Clustering algorithms; Higher Education; Colombian Universities; Marketing Mix |
| title_short |
Colombian university supply analysis |
| title_full |
Colombian university supply analysis |
| title_fullStr |
Colombian university supply analysis |
| title_full_unstemmed |
Colombian university supply analysis |
| title_sort |
Colombian university supply analysis |
| dc.creator.fl_str_mv |
Espinosa Vanegas, Valentina Castro Peña, Mónica Yuleni |
| dc.contributor.author.none.fl_str_mv |
Espinosa Vanegas, Valentina Castro Peña, Mónica Yuleni |
| dc.subject.spa.fl_str_mv |
Market segmentation; Cluster Analysis Clustering algorithms; Higher Education; Colombian Universities; Marketing Mix |
| topic |
Market segmentation; Cluster Analysis Clustering algorithms; Higher Education; Colombian Universities; Marketing Mix |
| description |
Trabajo de grado (Profesional en Mercadeo), Facultad de Ciencias Económicas y Administrativas, Pereira, 2021 |
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2021 |
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2021 |
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2022-02-15T19:08:57Z |
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2022-02-15T19:08:57Z |
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Trabajo de Grado – Pregrado |
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eng |
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eng |
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Monografía ; DDMME60 |
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Universidad Católica de Pereira |
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Espinosa Vanegas, ValentinaCastro Peña, Mónica Yuleni2022-02-15T19:08:57Z2022-02-15T19:08:57Z2021DDMME60http://hdl.handle.net/10785/9331Trabajo de grado (Profesional en Mercadeo), Facultad de Ciencias Económicas y Administrativas, Pereira, 2021Considering the market conditions of high competence and decreased demand, universities must work under a market vision and build solid strategies based on data to make better decisions and improve their competitive position. The objective of this study is to perform a cluster analysis of the private university offers in Colombia based on their representative marketing variables. We use two clustering methods for the analysis, one probabilistic (Gaussian Mixture Model) and the other nonprobabilistic (K-Means), to compare which yields the most consistent result about the actual conditions of the universities. Our study showed 4 clusters that can represent the Colombian private universities and that the method that provides the best output is the one generated by the Gaussian Mixture Model. This study gives a market perspective and methodologies that universities can adopt for developing market studies and designing new market strategies.Monografía ; DDMME60http://creativecommons.org/licenses/by-nc-nd/4.0/deed.esinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Market segmentation; Cluster AnalysisClustering algorithms; Higher Education; Colombian Universities; Marketing MixColombian university supply analysisTrabajo de Grado – Pregradohttp://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersionengPublicationLICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://repositorio.ucp.edu.co/bitstreams/3e1d725e-ceea-4165-9d00-3be203633e97/download8a4605be74aa9ea9d79846c1fba20a33MD5210785/9331oai:repositorio.ucp.edu.co:10785/93312025-01-27 18:30:00.448http://creativecommons.org/licenses/by-nc-nd/4.0/deed.esmetadata.onlyhttps://repositorio.ucp.edu.coRepositorio Institucional de la Universidad Católica de Pereira - RIBUCbdigital@metabiblioteca.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 |