Plan de marketing para incrementar la participación de mercado de Capello Hair Salon en Pereira
Trabajo de grado (Mercadeo). Facultad de Ciencias Económicas y Administrativas, Pereira, 2024
- Autores:
-
Castaño Falcón, Daniela
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2024
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/16061
- Acceso en línea:
- https://hdl.handle.net/10785/16061
- Palabra clave:
- Salón de belleza
Mercado
Peluquerías
Plan de mercadeo
Beauty salon
Hair salon
Marketing plan
Market
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
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Plan de marketing para incrementar la participación de mercado de Capello Hair Salon en Pereira |
| title |
Plan de marketing para incrementar la participación de mercado de Capello Hair Salon en Pereira |
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Plan de marketing para incrementar la participación de mercado de Capello Hair Salon en Pereira Salón de belleza Mercado Peluquerías Plan de mercadeo Beauty salon Hair salon Marketing plan Market |
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Plan de marketing para incrementar la participación de mercado de Capello Hair Salon en Pereira |
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Plan de marketing para incrementar la participación de mercado de Capello Hair Salon en Pereira |
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Plan de marketing para incrementar la participación de mercado de Capello Hair Salon en Pereira |
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Plan de marketing para incrementar la participación de mercado de Capello Hair Salon en Pereira |
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Plan de marketing para incrementar la participación de mercado de Capello Hair Salon en Pereira |
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Castaño Falcón, Daniela |
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Castaño Falcón, Daniela |
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Universidad Católica de Pereira |
| dc.contributor.none.fl_str_mv |
Jaramillo Gutiérrez, Alexandra |
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Salón de belleza Mercado Peluquerías Plan de mercadeo |
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Salón de belleza Mercado Peluquerías Plan de mercadeo Beauty salon Hair salon Marketing plan Market |
| dc.subject.proposal.eng.fl_str_mv |
Beauty salon Hair salon Marketing plan Market |
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Trabajo de grado (Mercadeo). Facultad de Ciencias Económicas y Administrativas, Pereira, 2024 |
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spa |
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DDMME86 |
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Jaramillo Gutiérrez, AlexandraCastaño Falcón, DanielaUniversidad Católica de Pereira2024-09-17T20:47:54Z2024-09-17T20:47:54Z2024-06-14https://hdl.handle.net/10785/16061Trabajo de grado (Mercadeo). Facultad de Ciencias Económicas y Administrativas, Pereira, 2024El mercado de la industria de la belleza es muy atractivo para los consumidores, incrementando la cantidad de empresas en este sector. Para sobresalir y tener éxito, las marcas deben aplicar estrategias de mercadeo diferenciadoras en un panorama cambiante y competitivo. Este estudio tiene como objetivo crear un plan de mercadeo para Capello Hair Salon en Pereira, con el fin de incrementar su posicionamiento como líder en el mercado local. Se fundamenta en la investigación cualitativa, utilizando un focus group con 12 personas (6 clientes y 6 no clientes) y encuestas a 106 personas del mercado objetivo. Además, se realizaron visitas al local y se elaboró un brief de marca para conocer debilidades, fortalezas y objetivos. Los resultados revelaron la percepción sobre Capello Hair Salon, las preferencias de los consumidores y los servicios más utilizados. Con estos datos, se diseñaron estrategias de mercadeo y un análisis DOFA para que Capello Hair Salon destaque en el mercado local de peluquerías, salones de belleza y barberías.The beauty industry market is very attractive to consumers, increasing the number of companies in this sector. To stand out and succeed, brands must apply differentiated marketing strategies in an ever-changing and competitive landscape. This study aims to create a marketing plan for Capello Hair Salon in Pereira to enhance its positioning as a local market leader. It is based on qualitative research, using a focus group with 12 people (6 clients and 6 non-clients) and surveys of 106 people in the target market. Additionally, visits to the salon were conducted, and a brand brief was developed to identify weaknesses, strengths, and objectives. The results revealed the perception of Capello Hair Salon, consumer preferences, and the most used services. With this data, marketing strategies and a SWOT analysis were designed to help Capello Hair Salon stand out in the local market of hair salons, beauty salons, and barbershops.Universidad Católica de Pereira. 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jecuta públicamente en forma digital la Obra o cualquier Obra Derivada u Obra Colectiva, Usted debe mantener intacta toda la información de derecho de autor de la Obra y proporcionar, de forma razonable según el medio o manera que Usted esté utilizando: (i) el nombre del Autor Original si está provisto (o seudónimo, si fuere aplicable), y/o (ii) el nombre de la parte o las partes que el Autor Original y/o el Licenciante hubieren designado para la atribución (v.g., un instituto patrocinador, editorial, publicación) en la información de los derechos de autor del Licenciante, términos de servicios o de otras formas razonables; el título de la Obra si está provisto; en la medida de lo razonablemente factible y, si está provisto, el Identificador Uniforme de Recursos (Uniform Resource Identifier) que el Licenciante especifica para ser asociado con la Obra, salvo que tal URI no se refiera a la nota sobre los derechos de autor o a la información sobre el licenciamiento de la Obra; y en el caso de una Obra Derivada, atribuir el crédito identificando el uso de la Obra en la Obra Derivada (v.g., "Traducción Francesa de la Obra del Autor Original," o "Guión Cinematográfico basado en la Obra original del Autor Original"). Tal crédito puede ser implementado de cualquier forma razonable; en el caso, sin embargo, de Obras Derivadas u Obras Colectivas, tal crédito aparecerá, como mínimo, donde aparece el crédito de cualquier otro autor comparable y de una manera, al menos, tan destacada como el crédito de otro autor comparable.</li>
      <li>
        Para evitar toda confusión, el Licenciante aclara que, cuando la obra es una composición musical:
        <ol type="i">
          <li>Regalías por interpretación y ejecución bajo licencias generales. El Licenciante se reserva el derecho exclusivo de autorizar la ejecución pública o la ejecución pública digital de la obra y de recolectar, sea individualmente o a través de una sociedad de gestión colectiva de derechos de autor y derechos conexos (por ejemplo, SAYCO), las regalías por la ejecución pública o por la ejecución pública digital de la obra (por ejemplo Webcast) licenciada bajo licencias generales, si la interpretación o ejecución de la obra está primordialmente orientada por o dirigida a la obtención de una ventaja comercial o una compensación monetaria privada.</li>
          <li>Regalías por Fonogramas. El Licenciante se reserva el derecho exclusivo de recolectar, individualmente o a través de una sociedad de gestión colectiva de derechos de autor y derechos conexos (por ejemplo, los consagrados por la SAYCO), una agencia de derechos musicales o algún agente designado, las regalías por cualquier fonograma que Usted cree a partir de la obra (“versión cover”) y distribuya, en los términos del régimen de derechos de autor, si la creación o distribución de esa versión cover está primordialmente destinada o dirigida a obtener una ventaja comercial o una compensación monetaria privada.</li>
        </ol>
      </li>
      <li>Gestión de Derechos de Autor sobre Interpretaciones y Ejecuciones Digitales (WebCasting). Para evitar toda confusión, el Licenciante aclara que, cuando la obra sea un fonograma, el Licenciante se reserva el derecho exclusivo de autorizar la ejecución pública digital de la obra (por ejemplo, webcast) y de recolectar, individualmente o a través de una sociedad de gestión colectiva de derechos de autor y derechos conexos (por ejemplo, ACINPRO), las regalías por la ejecución pública digital de la obra (por ejemplo, webcast), sujeta a las disposiciones aplicables del régimen de Derecho de Autor, si esta ejecución pública digital está primordialmente dirigida a obtener una ventaja comercial o una compensación monetaria privada.</li>
    </ol>
  </li>
  <br/>
  <li>
    Representaciones, Garantías y Limitaciones de Responsabilidad.
    <p>A MENOS QUE LAS PARTES LO ACORDARAN DE OTRA FORMA POR ESCRITO, EL LICENCIANTE OFRECE LA OBRA (EN EL ESTADO EN EL QUE SE ENCUENTRA) “TAL CUAL”, SIN BRINDAR GARANTÍAS DE CLASE ALGUNA RESPECTO DE LA OBRA, YA SEA EXPRESA, IMPLÍCITA, LEGAL O CUALQUIERA OTRA, INCLUYENDO, SIN LIMITARSE A ELLAS, GARANTÍAS DE TITULARIDAD, COMERCIABILIDAD, ADAPTABILIDAD O ADECUACIÓN A PROPÓSITO DETERMINADO, AUSENCIA DE INFRACCIÓN, DE AUSENCIA DE DEFECTOS LATENTES O DE OTRO TIPO, O LA PRESENCIA O AUSENCIA DE ERRORES, SEAN O NO DESCUBRIBLES (PUEDAN O NO SER ESTOS DESCUBIERTOS). ALGUNAS JURISDICCIONES NO PERMITEN LA EXCLUSIÓN DE GARANTÍAS IMPLÍCITAS, EN CUYO CASO ESTA EXCLUSIÓN PUEDE NO APLICARSE A USTED.</p>
  </li>
  <br/>
  <li>
    Limitación de responsabilidad.
    <p>A MENOS QUE LO EXIJA EXPRESAMENTE LA LEY APLICABLE, EL LICENCIANTE NO SERÁ RESPONSABLE ANTE USTED POR DAÑO ALGUNO, SEA POR RESPONSABILIDAD EXTRACONTRACTUAL, PRECONTRACTUAL O CONTRACTUAL, OBJETIVA O SUBJETIVA, SE TRATE DE DAÑOS MORALES O PATRIMONIALES, DIRECTOS O INDIRECTOS, PREVISTOS O IMPREVISTOS PRODUCIDOS POR EL USO DE ESTA LICENCIA O DE LA OBRA, AUN CUANDO EL LICENCIANTE HAYA SIDO ADVERTIDO DE LA POSIBILIDAD DE DICHOS DAÑOS. ALGUNAS LEYES NO PERMITEN LA EXCLUSIÓN DE CIERTA RESPONSABILIDAD, EN CUYO CASO ESTA EXCLUSIÓN PUEDE NO APLICARSE A USTED.</p>
  </li>
  <br/>
  <li>
    Término.
    <ol type="a">
      <li>Esta Licencia y los derechos otorgados en virtud de ella terminarán automáticamente si Usted infringe alguna condición establecida en ella. Sin embargo, los individuos o entidades que han recibido Obras Derivadas o Colectivas de Usted de conformidad con esta Licencia, no verán terminadas sus licencias, siempre que estos individuos o entidades sigan cumpliendo íntegramente las condiciones de estas licencias. Las Secciones 1, 2, 5, 6, 7, y 8 subsistirán a cualquier terminación de esta Licencia.</li>
      <li>Sujeta a las condiciones y términos anteriores, la licencia otorgada aquí es perpetua (durante el período de vigencia de los derechos de autor de la obra). No obstante lo anterior, el Licenciante se reserva el derecho a publicar y/o estrenar la Obra bajo condiciones de licencia diferentes o a dejar de distribuirla en los términos de esta Licencia en cualquier momento; en el entendido, sin embargo, que esa elección no servirá para revocar esta licencia o que deba ser otorgada , bajo los términos de esta licencia), y esta licencia continuará en pleno vigor y efecto a menos que sea terminada como se expresa atrás. La Licencia revocada continuará siendo plenamente vigente y efectiva si no se le da término en las condiciones indicadas anteriormente.</li>
    </ol>
  </li>
  <br/>
  <li>
    Varios.
    <ol type="a">
      <li>Cada vez que Usted distribuya o ponga a disposición pública la Obra o una Obra Colectiva, el Licenciante ofrecerá al destinatario una licencia en los mismos términos y condiciones que la licencia otorgada a Usted bajo esta Licencia.</li>
      <li>Si alguna disposición de esta Licencia resulta invalidada o no exigible, según la legislación vigente, esto no afectará ni la validez ni la aplicabilidad del resto de condiciones de esta Licencia y, sin acción adicional por parte de los sujetos de este acuerdo, aquélla se entenderá reformada lo mínimo necesario para hacer que dicha disposición sea válida y exigible.</li>
      <li>Ningún término o disposición de esta Licencia se estimará renunciada y ninguna violación de ella será consentida a menos que esa renuncia o consentimiento sea otorgado por escrito y firmado por la parte que renuncie o consienta.</li>
      <li>Esta Licencia refleja el acuerdo pleno entre las partes respecto a la Obra aquí licenciada. No hay arreglos, acuerdos o declaraciones respecto a la Obra que no estén especificados en este documento. El Licenciante no se verá limitado por ninguna disposición adicional que pueda surgir en alguna comunicación emanada de Usted. Esta Licencia no puede ser modificada sin el consentimiento mutuo por escrito del Licenciante y Usted.</li>
    </ol>
  </li>
  <br/>
</ol>
 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