Rugby Subacuático: Historias desde la superficie

This project is based on the developing a focused communication strategy in a documentary to make women's underwater rugby visible in Pereira, focusing on the Lobos UWR sports club. The initiative seeks to generate a context around this sport as an empowerment activity and strengthen its recognition in the local community. Based on a communication and expectation strategy, the project establishes the importance of audiovisual narrative to connect with the audience through the experience and achievements of the athletes, arousing interest and admiration for the sport. The documentary is used as an educational and moving tool, designed to present to underwater rugby players, from the professional profiles of three of their players, through a space created to ask about the sport and the history of the team, to the point of highlighting underwater sports. The communication strategy is

• Autores: Suárez Salazar, Nicole
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2024
• Institución: Universidad Católica de Pereira
• Repositorio: Repositorio Institucional - RIBUC
• Idioma: spa
• OAI Identifier: oai:repositorio.ucp.edu.co:10785/16576
• Acceso en línea: https://hdl.handle.net/10785/16576; https://repositorio.ucp.edu.co/home
• Palabra clave: Rugby Subacuático; Deporte; Mujeres; Underwater Rugby; Sport; Women
• Rights: openAccess
• License: Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)