“Nobody does it, the way Frisby does”: the sense of social responsibility in history of the food company Frisby S.A. (1977-2017)
The main object of this article is to analyze the sense of social responsibilitythat has been building the Frisby Company, parallel with positioning anddevelopment of the enterprise among fast food competitive market, insidethe capital and intermediates cities along the country. What has beenmention...
- Autores:
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/11470
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/gestionyregion/article/view/113
http://hdl.handle.net/10785/11470
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2019 Revista Gestión y Región
| Summary: | The main object of this article is to analyze the sense of social responsibilitythat has been building the Frisby Company, parallel with positioning anddevelopment of the enterprise among fast food competitive market, insidethe capital and intermediates cities along the country. What has beenmentioned is beyond simple assistance and is product of an enterprisesocial vision shared with the owners and instructed to all levels of theorganization, which raised a lot before than social responsibility conceptswere popular. |
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