Plan de Negocio SKARLETT - Multiverse of Entertaiment /

4 MB : 91 páginas ; gráficas, ilustraciones, tablas

Autores:: Blanco Rocha, Stefany Paola
Flórez Buelvas, Roider José
Royeth Banquet, Paula Andrea

Tipo de recurso:: Trabajo de grado de pregrado

Fecha de publicación:: 2023

Institución:: Corporación Universitaria del Caribe - CECAR

Repositorio:: Repositorio Digital CECAR

Idioma:

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dc.title.spa.fl_str_mv	Plan de Negocio SKARLETT - Multiverse of Entertaiment /
title	Plan de Negocio SKARLETT - Multiverse of Entertaiment /
spellingShingle	Plan de Negocio SKARLETT - Multiverse of Entertaiment / Música. Entretenimiento. Clientes. Entretenimiento. Calidad. Música. Atención. Géneros de música.
title_short	Plan de Negocio SKARLETT - Multiverse of Entertaiment /
title_full	Plan de Negocio SKARLETT - Multiverse of Entertaiment /
title_fullStr	Plan de Negocio SKARLETT - Multiverse of Entertaiment /
title_full_unstemmed	Plan de Negocio SKARLETT - Multiverse of Entertaiment /
title_sort	Plan de Negocio SKARLETT - Multiverse of Entertaiment /
dc.creator.fl_str_mv	Blanco Rocha, Stefany Paola Flórez Buelvas, Roider José Royeth Banquet, Paula Andrea
dc.contributor.advisor.spa.fl_str_mv	Bravo Chadid, Néstor
dc.contributor.author.spa.fl_str_mv	Blanco Rocha, Stefany Paola Flórez Buelvas, Roider José Royeth Banquet, Paula Andrea
dc.subject.lemb.spa.fl_str_mv	Música. Entretenimiento. Clientes. Entretenimiento. Calidad. Música. Atención. Géneros de música.
topic	Música. Entretenimiento. Clientes. Entretenimiento. Calidad. Música. Atención. Géneros de música.
description	4 MB : 91 páginas ; gráficas, ilustraciones, tablas
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dc.relation.references.spa.fl_str_mv	Accenture. (2018). "Personalization Pulse Check". https://www.accenture.com/content/dam/accenture/final/a-com-migration/pdf/pdf83/accenture-making-personal.pdf Belloso, J. C., & Ivars, J. (2014). Marketing de destinos turísticos. Ediciones Pirámide. https://www.edicionespiramide.es/libro.php?id=4426859 Blair, J. P., & Pitcher, M. A. (2016). Local Economic Development: Analysis, Practices, and Globalization. Routledge. https://scholar.google.com.co/scholar?q=Blair,+J.+P.,+%26+Pitcher,+M.+A.+(2016).+ Local+Economic+Development:+Analysis,+Practices,+and+Globalization.+Routledge. &hl=es&as_sdt=0&as_vis=1&oi=scholart Brady, J., & Ebbage, A. (2012). Environmental Management in Organizations: The IEMA Handbook. Routledge. https://www.routledge.com/Environmental-Management-in-Organizations-The-IEMAHandbook/Brady-Ebbage-Lunn/p/book/9781849710626 Dunning, J. H. (1993). The Globalization of Business: The Challenge of the 1990s. Routledge. https://www.routledge.com/The-Globalization-of-Business-Routledge-Revivals-TheChallenge-of-the/Dunning/p/book/9781138820753 Eventbrite. (2018) "The Power of Personalization: Music fans want customized experiences, and they're willing to pay for them". https://www.eventbrite.com/blog/the-power-ofpersonalization-music-fans-want Forbes. (2018). The Future of Personalized Entertainment. https://www.forbes.com/sites/forbestechcouncil/2018/06/29/the-future-of-personalizedentertainment/?sh=1ebc7d5e5d69 Harvard Business Review. (2018). The Age of Personalization. https://hbr.org/2018/03/the-ageof-personalization International Journal of Contemporary Hospitality Management. (2019). The influence of personalized music on customer emotions and loyalty in the hospitality industry. Recuperado de https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2018- 0094/full/html Music Business Worldwide. (2019). Why Personalization is the Future of Music Streaming. https://www.musicbusinessworldwide.com/why-personalization-is-the-future-of-musicstreaming/ Nielsen. (2018). Total Audience Report: Q2 2018. https://www.nielsen.com/wpcontent/uploads/sites/3/2018/10/q2-2018-total-audience-report.pdf Pan, N., & Xu, H. (2011). The Effects of Personalization on Customer Satisfaction and Loyalty. Journal of the Academy of Marketing Science, 39(2), 172-183. https://www.researchgate.net/publication/267298404_The_Influences_of_Service_Pers onalization_Customer_Satisfaction_and_Switching_Costs_on_E-Loyalty Singh, S., Chugh, P., & Singh, V. (2020). Customized Entertainment - A Paradigm Shift in Entertainment Industry. International Journal of Innovative Technology and Exploring Engineering, 9(6), 286-289. https://www.researchgate.net/publication/371576481_A_Paradigm_Shift_in_the_Entert ainment_Industry_in_the_Digital_Age_A_Critical_Review Sanwal, A., & Sinha, J. (2017). Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy. Wiley. https://www.wiley.com/enus/Optimizing+Corporate+Portfolio+Management%3A+Aligning+Investment+Proposa ls+with+Organizational+Strategy-p-9781119196860
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dc.publisher.spa.fl_str_mv	Corporación Universitaria del Caribe - CECAR
dc.publisher.faculty.spa.fl_str_mv	Facultad de Ciencias Económicas y Administrativas
dc.publisher.place.spa.fl_str_mv	Sincelejo
dc.publisher.program.spa.fl_str_mv	Economía
institution	Corporación Universitaria del Caribe - CECAR
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spelling	Bravo Chadid, NéstorBlanco Rocha, Stefany PaolaFlórez Buelvas, Roider JoséRoyeth Banquet, Paula Andrea2024-04-16T16:14:00Z2024-04-16T16:14:00Z2023https://repositorio.cecar.edu.co/handle/cecar/10146EC-09112 2023https://catalogo.cecar.edu.co/bib/36024T-091124 MB : 91 páginas ; gráficas, ilustraciones, tablasLa propuesta comercial SKARLETT es proporcionar servicios de entretenimiento con música en vivo de acuerdo con la preferencia del cliente. Para hacer esto, se cuentan varias opciones de música como Reggaetón, Champeta y otros géneros populares. La idea es crear una experiencia de entretenimiento única y personalizada para cada cliente. Para lograr este propósito, necesitará expertos en música y entretenimiento que puedan adaptarse a varios gustos y gustos de los clientes. Intento crear un ambiente agradable y divertido de que la música sea un hilo de experiencia. Se proporcionan varias opciones de entretenimiento, desde fiestas privadas hasta eventos corporativos con el objetivo de proporcionar servicios a varios espectadores. Para hacer esto, hay una amplia gama de canciones que se actualizan regularmente y un estilo musical para mantener la frescura y la novedad en las propuestas de entretenimiento. La idea es proporcionar un servicio personalizado y de alta calidad que permita al cliente sentirse cómodo y disfrutar de experiencias únicas e inolvidables. Intenta crear una atmósfera divertida con la parte de la música, que es el centro de atención. El trabajo.SKARLETT's commercial proposal is to provide entertainment services with live music according to the client's preference. To do this, there are several music options such as Reggaeton, Champeta and other popular genres. The idea is to create a unique and personalized entertainment experience for each client. To achieve this purpose, you will need music and entertainment experts who can adapt to various tastes and tastes of customers. I try to create an enjoyable and fun environment that music is a thread of experience. Various entertainment options are provided, from private parties to corporate events with the aim of providing services to various spectators. To do this, there is a wide range of songs that are regularly updated and a musical style to maintain freshness and novelty in the entertainment proposals. The idea is to provide a personalized and high quality service that allows the customer to feel comfortable and enjoy unique and unforgettable experiences. It tries to create a fun atmosphere with the music part, which is the center of attention. El trabajo.PregradoEconomistaTrabajo de grado(Economista) --Corporación Universitaria del Caribe. Facultad de Ciencias Económicas y Administrativas. Programa de Economía. Sincelejo, 2023.4 MB : 91 páginasapplication/pdfCorporación Universitaria del Caribe - CECARFacultad de Ciencias Económicas y AdministrativasSincelejoEconomíahttps://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribución-NoComercial 4.0 Internacional (CC BY-NC 4.0)http://purl.org/coar/access_right/c_abf2Plan de Negocio SKARLETT - Multiverse of Entertaiment /Trabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1fTextinfo:eu-repo/semantics/bachelorThesishttps://purl.org/redcol/resource_type/TPhttp://purl.org/coar/version/c_71e4c1898caa6e32Accenture. (2018). "Personalization Pulse Check". https://www.accenture.com/content/dam/accenture/final/a-com-migration/pdf/pdf83/accenture-making-personal.pdfBelloso, J. C., & Ivars, J. (2014). Marketing de destinos turísticos. Ediciones Pirámide. https://www.edicionespiramide.es/libro.php?id=4426859Blair, J. P., & Pitcher, M. A. (2016). Local Economic Development: Analysis, Practices, and Globalization. Routledge. https://scholar.google.com.co/scholar?q=Blair,+J.+P.,+%26+Pitcher,+M.+A.+(2016).+ Local+Economic+Development:+Analysis,+Practices,+and+Globalization.+Routledge. &hl=es&as_sdt=0&as_vis=1&oi=scholartBrady, J., & Ebbage, A. (2012). Environmental Management in Organizations: The IEMA Handbook. Routledge. https://www.routledge.com/Environmental-Management-in-Organizations-The-IEMAHandbook/Brady-Ebbage-Lunn/p/book/9781849710626Dunning, J. H. (1993). The Globalization of Business: The Challenge of the 1990s. Routledge. https://www.routledge.com/The-Globalization-of-Business-Routledge-Revivals-TheChallenge-of-the/Dunning/p/book/9781138820753Eventbrite. (2018) "The Power of Personalization: Music fans want customized experiences, and they're willing to pay for them". https://www.eventbrite.com/blog/the-power-ofpersonalization-music-fans-wantForbes. (2018). The Future of Personalized Entertainment. https://www.forbes.com/sites/forbestechcouncil/2018/06/29/the-future-of-personalizedentertainment/?sh=1ebc7d5e5d69Harvard Business Review. (2018). The Age of Personalization. https://hbr.org/2018/03/the-ageof-personalizationInternational Journal of Contemporary Hospitality Management. (2019). The influence of personalized music on customer emotions and loyalty in the hospitality industry. Recuperado de https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2018- 0094/full/htmlMusic Business Worldwide. (2019). Why Personalization is the Future of Music Streaming. https://www.musicbusinessworldwide.com/why-personalization-is-the-future-of-musicstreaming/Nielsen. (2018). Total Audience Report: Q2 2018. https://www.nielsen.com/wpcontent/uploads/sites/3/2018/10/q2-2018-total-audience-report.pdfPan, N., & Xu, H. (2011). The Effects of Personalization on Customer Satisfaction and Loyalty. Journal of the Academy of Marketing Science, 39(2), 172-183. https://www.researchgate.net/publication/267298404_The_Influences_of_Service_Pers onalization_Customer_Satisfaction_and_Switching_Costs_on_E-LoyaltySingh, S., Chugh, P., & Singh, V. (2020). Customized Entertainment - A Paradigm Shift in Entertainment Industry. International Journal of Innovative Technology and Exploring Engineering, 9(6), 286-289. https://www.researchgate.net/publication/371576481_A_Paradigm_Shift_in_the_Entert ainment_Industry_in_the_Digital_Age_A_Critical_ReviewSanwal, A., & Sinha, J. (2017). Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy. Wiley. https://www.wiley.com/enus/Optimizing+Corporate+Portfolio+Management%3A+Aligning+Investment+Proposa ls+with+Organizational+Strategy-p-9781119196860Música.Entretenimiento.Clientes.Entretenimiento.Calidad.Música.Atención.Géneros de música.PublicationORIGINALSCARLETT PLAN DE NEGOCIO.pdfapplication/pdf4149295https://repositorio.cecar.edu.co/bitstreams/75fe236f-0ebb-41b4-85b4-647c124199f5/download935bc95758c04bc527663577b65c7d07MD51TEXTSCARLETT PLAN DE NEGOCIO.pdf.txtSCARLETT PLAN DE NEGOCIO.pdf.txtExtracted texttext/plain101006https://repositorio.cecar.edu.co/bitstreams/21517288-9a94-4d17-9c02-b063da2fed32/downloadd1296576584c367103e03801a847a066MD52THUMBNAILSCARLETT PLAN DE NEGOCIO.pdf.jpgSCARLETT PLAN DE NEGOCIO.pdf.jpgGenerated Thumbnailimage/jpeg5631https://repositorio.cecar.edu.co/bitstreams/ecfdb793-4567-4aa2-946e-57ee3055b594/downloadf24a58f74e8a1cccd1622844c4d34840MD53cecar/10146oai:repositorio.cecar.edu.co:cecar/101462024-07-03 03:00:40.076https://creativecommons.org/licenses/by-nc-nd/4.0/open.accesshttps://repositorio.cecar.edu.coRepositorio Digital de la Corporación Universitaria Del Caribe (Cecar)biblioteca@cecar.edu.co

Plan de Negocio SKARLETT - Multiverse of Entertaiment /

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