Estudio de factibilidad para la comercialización de dulces vitamínicos importados a través de la empresa NISSI S.A.S.

The feasibility for assembly of a division to sell candy multivitamins, produced by laboratories M.Cassab Group Laboratory from Brazil, as a division of NISSI S.A.S. It was an opportunity to put into practice the knowledge I acquired during the career of Business Manager. The study was conducted using a descriptive – quantitative methodology, because in addition to primary research was conducted to identify the vitamins demand and products that containing vitamins, It could obtain information to estimate the potential demand. With the technical study I could identify the needs required for the assembly and the administrative define the organizational structure, the law study can set the way to form the NISSI SAS division within the environmental framework and seeks to comply with the order of law in this regard, finally the financial study evaluates whether the idea is profitable or not to the interests of the company that will take on this challenge. The research showed that there is an interesting market opportunity, since with a consumption of 5 units per year per lead, the project gives an IRR of 28.73% and generates profit in every year of analysis.

• Autores: Ardila Hoyos, Ivonne Alexandra
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2013
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/1937
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/1937
• Palabra clave: Factibilidad; Vitaminicos; Dulces; Importación
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2013