Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI

In this degree paper marketing strategies were performin order toposition in the city and country, the museum of art of Armenia and Quindio MAQUI, this was develop taking into consideration marketing studies which allowed to find the actual situation in which the museum was in and also determine the...

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Autores:
Hurtado López, Daniela
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2016
Institución:
Universidad del Quindío
Repositorio:
Repositorio Universidad del Quindío
Idioma:
spa
OAI Identifier:
oai:bdigital.uniquindio.edu.co:001/3401
Acceso en línea:
https://bdigital.uniquindio.edu.co/handle/001/3401
Palabra clave:
Percepción
Marketing
Rights
closedAccess
License
Derechos Reservados - Universidad del Quindio
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dc.title.spa.fl_str_mv Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI
title Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI
spellingShingle Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI
Percepción
Marketing
title_short Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI
title_full Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI
title_fullStr Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI
title_full_unstemmed Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI
title_sort Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI
dc.creator.fl_str_mv Hurtado López, Daniela
dc.contributor.advisor.spa.fl_str_mv Universidad del Quindío - Colombia - Director - Iván Darío Sánchez Galeano, Administrador Turístico y Hotelero
dc.contributor.author.spa.fl_str_mv Hurtado López, Daniela
dc.subject.proposal.spa.fl_str_mv Percepción
Marketing
topic Percepción
Marketing
description In this degree paper marketing strategies were performin order toposition in the city and country, the museum of art of Armenia and Quindio MAQUI, this was develop taking into consideration marketing studies which allowed to find the actual situation in which the museum was in and also determine the objective public and potential clients that it could have, in that same way tools were implemented for the recollection of data which serve as support to determine the techniques that were utilized to analyzed the environment and the characteristics of the objected market, there also other thinks taking into consideration like books in the path of strengthening the museum, thisto haveKnowledge and information of the culture in the museums that we can encounter in Colombia and how the museums are run in the country. And that is how, what was just read serve as support for the development of marketing strategies to position in the city and country, the museum of art of Armenia and Quindío MAQUI.
publishDate 2016
dc.date.issued.spa.fl_str_mv 2016-11-24
dc.date.accessioned.spa.fl_str_mv 2017-11-30T13:45:31Z
dc.date.available.spa.fl_str_mv 2017-11-30T13:45:31Z
dc.type.spa.fl_str_mv Trabajo de grado - Pregrado
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dc.language.iso.spa.fl_str_mv spa
language spa
dc.rights.spa.fl_str_mv Derechos Reservados - Universidad del Quindio
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dc.publisher.faculty.spa.fl_str_mv Ciencias Económicas y Administrativas - Administración de Negocios Presencial
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spelling Universidad del Quindío - Colombia - Director - Iván Darío Sánchez Galeano, Administrador Turístico y HoteleroHurtado López, Daniela2017-11-30T13:45:31Z2017-11-30T13:45:31Z2016-11-24https://bdigital.uniquindio.edu.co/handle/001/3401In this degree paper marketing strategies were performin order toposition in the city and country, the museum of art of Armenia and Quindio MAQUI, this was develop taking into consideration marketing studies which allowed to find the actual situation in which the museum was in and also determine the objective public and potential clients that it could have, in that same way tools were implemented for the recollection of data which serve as support to determine the techniques that were utilized to analyzed the environment and the characteristics of the objected market, there also other thinks taking into consideration like books in the path of strengthening the museum, thisto haveKnowledge and information of the culture in the museums that we can encounter in Colombia and how the museums are run in the country. And that is how, what was just read serve as support for the development of marketing strategies to position in the city and country, the museum of art of Armenia and Quindío MAQUI.En el presente trabajo de grado se realizaron estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI, este se desarrollo por medio de un estudio de mercado el cual permitió identificar la situación actual de la empresa y además determinar la población objetivo o clientes potenciales, así mismo se implementaron herramientas para la recolección de datos los cuales sirvieron de apoyo para determinar técnicas que se utilizaron para analizar el entorno y algunas características del mercado objetivo, también se tuvo en cuenta diferentes medios de apoyo como lo son las cartillas y libros del programa de fortalecimiento de museos para tener un conocimiento e información de la cultura museística que se vive en Colombia y como son manejados los museos en el país, es así como lo contado anteriormente sirvió de apoyo para el desarrollo de las estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI.1. Introducción .............................................................................. 11 2. Tema de la pasantía ................................................................. 13 3. Problema de investigación ....................................................... 14 4. Objetivos .................................................................................. 18 5. Justificación .............................................................................. 19 6. Marco referencial ...................................................................... 22 7. Presupuesto pasantía .............................................................. 26PasantiaPregradoAdministrador de Negociosapplication/pdfspaDerechos Reservados - Universidad del Quindiohttps://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/closedAccessAtribución-NoComercial 4.0 Internacional (CC BY-NC 4.0)http://purl.org/coar/access_right/c_14cbEstrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUITrabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/draftTexthttps://purl.org/redcol/resource_type/TPhttp://purl.org/coar/version/c_b1a7d7d4d402bccePercepciónMarketingCiencias Económicas y Administrativas - Administración de Negocios PresencialPublicationTHUMBNAIL6.pdf.jpg6.pdf.jpgGenerated Thumbnailimage/jpeg5928https://bdigital.uniquindio.edu.co/bitstreams/629aa4da-a80c-41f3-9f33-2e8ef9bb09a2/downloada12bdfdffdafcca1f640e3366cd81403MD54TEXT6.pdf.txt6.pdf.txtExtracted texttext/plain113960https://bdigital.uniquindio.edu.co/bitstreams/08a7ae7a-67cc-4148-ab4e-eeb0603f856e/download539e6ebc8051f67057f20d4053f5660dMD53LICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://bdigital.uniquindio.edu.co/bitstreams/e4c13c50-6b77-48cc-94cd-ebe81575d79a/download8a4605be74aa9ea9d79846c1fba20a33MD52ORIGINAL6.pdf6.pdfapplication/pdf2234919https://bdigital.uniquindio.edu.co/bitstreams/eb93b7dd-225e-4e36-8e91-e3eae1c37504/downloadad42b4f02e6652181fb405df2c3a8a6aMD51001/3401oai:bdigital.uniquindio.edu.co:001/34012024-06-07 11:09:25.222https://creativecommons.org/licenses/by-nc/4.0/Derechos Reservados - Universidad del Quindiorestrictedhttps://bdigital.uniquindio.edu.coBiblioteca Digital Universidad del Quindíobdigital@metabiblioteca.com

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