Estrategias de marketing para el posicionamiento del museo de arte de Armenia y el Quindío MAQUI

In this degree paper marketing strategies were performin order toposition in the city and country, the museum of art of Armenia and Quindio MAQUI, this was develop taking into consideration marketing studies which allowed to find the actual situation in which the museum was in and also determine the objective public and potential clients that it could have, in that same way tools were implemented for the recollection of data which serve as support to determine the techniques that were utilized to analyzed the environment and the characteristics of the objected market, there also other thinks taking into consideration like books in the path of strengthening the museum, thisto haveKnowledge and information of the culture in the museums that we can encounter in Colombia and how the museums are run in the country. And that is how, what was just read serve as support for the development of marketing strategies to position in the city and country, the museum of art of Armenia and Quindío MAQUI.

• Autores: Hurtado López, Daniela
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2016
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/3401
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/3401
• Palabra clave: Percepción; Marketing
• Rights: closedAccess
• License: Derechos Reservados - Universidad del Quindio