Plan de negocio para la creación de una empresa productora y comercializadora de chocolates rellenos de borojo en la ciudad de Cali

The plan of Business consists of the creation of a company of production and commercialization of Borojo's handcrafted stuffed chocolate and details personalized in the city of Cali, Autochthonous product of the Pacific Region, Which are elaborated of handcrafted form, generating a value added to those who already are on the market, It is directed for persons of ages between 14 and 60 years, which want to donate personalized suitable details to give in any occasion, there is looked that the consumers know in addition products of our culture and support the manufacture of products 100 % Colombian. The idea of business arises as Gladys Angélica Hurtado Echeverry's initiative, student of business Administration of the University of the Quindío, with headquarters in Cali, As requirement to obtain the professional title, and incorporating the knowledge acquired in the course of the career. In this plan of business the competitors of the company analyze, clients, suppliers, commercialization and distribution of the product to position it on the market of an effective way, as there is analyzed the operational, financial and legal part of the company. The chocolates are made by mass glacé of different forms and sizes, Borojo's flesh is of excellent quality, The landfill, the packings and presentations are innovative and personalized according to the occasion and desire of the consumer, and they allow a correct conservation, the chocolates are commercialized of individual form for the consumption or as detail, since the presentation allows that they should fulfill the function of a pretty gift. The company is located in the city of Cali, in the neighborhood Villa of the Lake, in the Career 26A #D70D68, commune 13, relies on a sufficient space for the distribution of the different areas since it are production, storage, administrative officer, sales.

• Autores: Hurtado Echeverry, Gladys Angélica
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2013
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/3488
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/3488
• Palabra clave: plan de negocios; chocolates de borojo
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2013