Aporte de la comunicación en los procesos de Responsabilidad Social Empresarial de la empresa Hato la Macana S.A.S

This one investigation brings annotation the importance of the communication in the processes of social managerial responsibility and how it contributes to the recognition of the company Hato la Macana S.A.S. in the different publics. The problematics takes root in that the organization does not possess the systematizing or any control that allows to register and to establish mechanisms or results obtained by the above mentioned processes. A study of case with cuali-quantitative approach, several semi-structured surveys were applied to the this being orientated to different public , which allowed the analysis and identification of the processes of social managerial responsibility and managing of communicative tools, in addition the evaluation of the impact of the same ones inside and out of the company. This allowed the analysis and identification.

• Autores: Serna Campuzano, Daniela; Castro Pérez, Natalia; Pino Salazar, Daniel
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2016
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/433
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/433
• Palabra clave: Responsabilidad Social Empresarial; comunicación; reconocimiento; organización
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2016