Diseño de un plan estratégico exportador de muebles en madera para oficina (modulares y estanterías) de la compañía Euro Madera Export Ltda., desde Santiago de Cali a San Juan de Puerto Rico

Euromadera Export Ltda. It will have its domicile in the city of Santiago de Cali, whose objective is the commercialization and export of wood furniture for office (modular and shelving). The company Euromadera Export Ltda. Export and commercialize its wood furniture for office (modular and shelves) to the company Berrios, located with main headquarters in the capital of San Juan de Puerto Rico, company with which many people want to reach through the marketing of its merchandise several characteristics, unparalleled quality and affordable prices in the market to meet the needs and requirements of the final consumer, increasing the day to credibility and positioning in the Puerto Rican market. Through the application of administrative models, the management group of this project made up of Paola Correa Martínez and Ciro Lasso Muñoz any with technological studies in Accounting and Costs intend to design management strategies that allow the company Euromadera Export Ltda. Grow, maintain, lose and be recognized as an international projection company of furniture in wood for office (modular and shelves) with a structure organizational, legal, solid and high quality that allows an orderly growth and with the possibility of being a leader in competitive markets generating a global position that exalts the culture of our country.

• Autores: Lasso Muñoz, Ciro; Correa Martínez, Paola
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2011
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/1629
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/1629
• Palabra clave: muebles de madera; exportación
• Rights: closedAccess
• License: Derechos Reservados - Universidad del Quindio, 2012