Plan de negocios para la creación de una agencia de viajes para el mercado Lgbt en el eje cafetero, localizada en la ciudad de Manizales

Based on this project directed to the homosexual market, it can be inferred that this is an interesting and profitable segment for these companies and any other organization in the tourism sector by tourism consumption behavior and their purchasing power. However, not all the gay market model focuses on frequent flyer and high purchasing power. The lawsuit seeks gay tourism satisfy personal and social needs, ultimately trying to findother people of the same sexual orientation that may eventually develop a relationship, in an environment that offers physical and psychological safety. Strategies that should perform the project must be conditioned, first, by the degree of specialization in the homosexual market. For this reason a study of supply market information to identify and establish competitive advantages are performed, anticipating and positioning better than competitors and implement internal policies to increase the level of communication with these customers. The best service is the result of a careful internal policy training, motivation and customer focus, and this policy is the agency that will characterize and products. Apart from the generic strategies that can be useful for all types of organizations, specific strategies with respect to product, price, communication and distribution for hotels, travel agencies and tour operators were made. Every product carries an implicit service and in most cases the service is practiced and promoted to be the differentiating factor compared to other competing products.

• Autores: Castaño, John Alexander; Cartagena Mejía, Yesenia; Pérez, Paula Andrea
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2014
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/3481
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/3481
• Palabra clave: Plan de mejoramiento; agencia de viajes
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2014