Elaborar un estudio de mercado que permita la comercialización del producto natural maca encapsulada en la ciudad de Cali

The work gives a detailed analysis of the results of the investigations over the course of these four semesters, the idea is to propose a model of business viable and sustainable in time, considering as a product the Maca encapsulated. The purpose of the study was to develop the feasibility to commercialize the natural product High quality encapsulated Maca in the city of Cali, detailing all the alternatives to enter the target market, encouraging the consumption of this product and promoting a healthy culture. As objectives specific, the identification of the economic, social, political and cultural factors that affect the behavior of of a new company, to carry out training techniques that compete in the market for quality and price. It is also important to observe the weighted values ​​of companies that make up the local market, finding in its considerable results numerical differences that make it possible to analyze and deduce the positions each of the commercialization companies of this product, the which are the competition for the project Comercializadora Vida Plena Ltda.

• Autores: Montoya Peña, Ana Cecilia; Serna Mena, Mayerlain
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2010
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/2134
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/2134
• Palabra clave: estudio de mercado; comercialización
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2010