Plan de negocios para la ladrillera Arcillas Panorama

The clay Clay Panorama resumed its activities nine months ago, presenting in the moment problems with their productive activities as administrative, based on the information collected and with authorization of the owners, it is arranged to do in this work a business plan that will help managers take...

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Autores:
Gaviria Espitia, Audrey
Pineda Sánchez, Luís Evelio
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2010
Institución:
Universidad del Quindío
Repositorio:
Repositorio Universidad del Quindío
Idioma:
spa
OAI Identifier:
oai:bdigital.uniquindio.edu.co:001/2128
Acceso en línea:
https://bdigital.uniquindio.edu.co/handle/001/2128
Palabra clave:
plan de negocios
ladrillera
Rights
openAccess
License
Derechos Reservados - Universidad del Quindio, 2010
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dc.title.spa.fl_str_mv Plan de negocios para la ladrillera Arcillas Panorama
title Plan de negocios para la ladrillera Arcillas Panorama
spellingShingle Plan de negocios para la ladrillera Arcillas Panorama
plan de negocios
ladrillera
title_short Plan de negocios para la ladrillera Arcillas Panorama
title_full Plan de negocios para la ladrillera Arcillas Panorama
title_fullStr Plan de negocios para la ladrillera Arcillas Panorama
title_full_unstemmed Plan de negocios para la ladrillera Arcillas Panorama
title_sort Plan de negocios para la ladrillera Arcillas Panorama
dc.creator.fl_str_mv Gaviria Espitia, Audrey
Pineda Sánchez, Luís Evelio
dc.contributor.advisor.spa.fl_str_mv Universidad del Quindío - Colombia - Asesor - Jairo Iván Parra Bermúdez
dc.contributor.author.spa.fl_str_mv Gaviria Espitia, Audrey
Pineda Sánchez, Luís Evelio
dc.subject.proposal.spa.fl_str_mv plan de negocios
ladrillera
topic plan de negocios
ladrillera
description The clay Clay Panorama resumed its activities nine months ago, presenting in the moment problems with their productive activities as administrative, based on the information collected and with authorization of the owners, it is arranged to do in this work a business plan that will help managers take the necessary correctives so that the company work properly. The current problems presented by the organization are as follows, not have an organizational structure constituted in an organization chart, their diagrams are not set correctly with the requirement of production to meet the demand, the marketing area is not used to reach the target customer or business opportunity that may exist; as soon as to the products have several lines tiles, bluff brick, structural brick between others, although at the moment the product that is best marketed is the brick lighthouse, because the builders prefer this type of brick for their works, the brick lantern sells it to $ 420 pesos of first quality and of second quality at $ 350 pesos, really the prices are very standard with other of the region, differentiates them by the way in which they manufacture it and the clay used to make it. The bricklayers' market is small, but it does not comply with the amount of demand that exists at the moment in the market, is aimed at all strata, but mainly to the builders by the volume in the ones that they can acquire. The objective of this project is to investigate and solve the problems within the company so that it can improve its environment. internal and external, so that the business plan achieves goals and achievements at future. Financially the brick is not at its best, since the capacity of installation of the plant is more than 250,000 bricks and at the moment its system of production is in 150,000 bricks, why, it is due to several reasons between they do not have enough machinery for processing, they do not have the personnel trained enough to process the brick.
publishDate 2010
dc.date.issued.spa.fl_str_mv 2010-12-12
dc.date.accessioned.spa.fl_str_mv 2017-10-06T21:24:20Z
dc.date.available.spa.fl_str_mv 2017-10-06T21:24:20Z
dc.type.spa.fl_str_mv Trabajo de grado - Pregrado
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dc.language.iso.spa.fl_str_mv spa
language spa
dc.rights.spa.fl_str_mv Derechos Reservados - Universidad del Quindio, 2010
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dc.publisher.faculty.spa.fl_str_mv Ciencias Económicas y Administrativas - Administración de Negocios Distancia
institution Universidad del Quindío
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spelling Universidad del Quindío - Colombia - Asesor - Jairo Iván Parra BermúdezGaviria Espitia, AudreyPineda Sánchez, Luís Evelio2017-10-06T21:24:20Z2017-10-06T21:24:20Z2010-12-12https://bdigital.uniquindio.edu.co/handle/001/2128The clay Clay Panorama resumed its activities nine months ago, presenting in the moment problems with their productive activities as administrative, based on the information collected and with authorization of the owners, it is arranged to do in this work a business plan that will help managers take the necessary correctives so that the company work properly. The current problems presented by the organization are as follows, not have an organizational structure constituted in an organization chart, their diagrams are not set correctly with the requirement of production to meet the demand, the marketing area is not used to reach the target customer or business opportunity that may exist; as soon as to the products have several lines tiles, bluff brick, structural brick between others, although at the moment the product that is best marketed is the brick lighthouse, because the builders prefer this type of brick for their works, the brick lantern sells it to $ 420 pesos of first quality and of second quality at $ 350 pesos, really the prices are very standard with other of the region, differentiates them by the way in which they manufacture it and the clay used to make it. The bricklayers' market is small, but it does not comply with the amount of demand that exists at the moment in the market, is aimed at all strata, but mainly to the builders by the volume in the ones that they can acquire. The objective of this project is to investigate and solve the problems within the company so that it can improve its environment. internal and external, so that the business plan achieves goals and achievements at future. Financially the brick is not at its best, since the capacity of installation of the plant is more than 250,000 bricks and at the moment its system of production is in 150,000 bricks, why, it is due to several reasons between they do not have enough machinery for processing, they do not have the personnel trained enough to process the brick.La ladrillera Arcillas Panorama retomo sus actividades hace nueve meses, presentando en el momento problemas con sus actividades tanto productivas como administrativas, con base a la información recolectada y con autorización de los propietarios, se dispone hacer en este trabajo un plan de negocios que le ayude a los directivos tomar los correctivos necesarios para que la empresa funcione adecuadamente. Los problemas actuales que presenta la organización son los siguientes, no cuentan con una estructura organizacional constituida en un organigrama, sus diagramas de procesos no están establecidos correctamente con el requerimiento de producción para satisfacer la demanda, el área de mercadeo no es utilizada para llegar al cliente meta u oportunidad de negocio que puedan existir; en cuanto a los productos tienen varias líneas tejas, ladrillo farol, ladrillo estructural entre otros, aunque en el momento el producto que se comercializa mejor es el ladrillo farol, debido a que las constructoras prefieren este tipo de ladrillo para sus obras, el ladrillo farol lo comercializan a $420 pesos de primera calidad y de segunda calidad a $350 pesos, realmente los precios son muy estándares con otras ladrilleras de la región, los diferencia su calidad por el modo en que lo fabrican y la arcilla que utilizan para fabricarlo. El mercado de las ladrilleras es pequeño aunque es así, ninguna cumple con la cantidad de demanda que existe en este momento en el mercado, está dirigido a todos los estratos, aunque principalmente a las constructoras por el volumen en las que estas lo pueden adquirir. El objetivo de este proyecto es investigar y dar solución a los problemas que se encuentren dentro de la empresa para que esta pueda mejorar su ambiente interno y externo, además para que el plan de negocios alcance metas y logros a futuro. Financieramente la ladrillera no está en su mejor momento, ya que la capacidad de instalación de la planta es de más de 250.000 ladrillos y al momento su sistema de producción está en 150.000 ladrillos, el por qué, se debe a varias razones entre ellas no cuenta con personal suficientemente capacitado para el procesamiento del ladrillo.1. Tema de investigación ............................................................... 17 2. Problema u objeto de conocimiento .................. ....................... 17 3. Objetivos ................................................................................... 19 4. Justificación ............................................................................... 20 5. Marco de referencia .................................................................... 22 6. Diseño metodológico .................................................................. 31 7. Cronograma de trabajo ............................................................... 34 8. Presupuesto .............................................................................. 35 9. Desarrollo del plan de negocios .................................................. 36 10. Estudio técnico .......................................................................... 57 11. Estudio administrativo y legal .................................................... 74 12. Estudio financiero ...................................................................... 96PregradoAdministrador de Negociosapplication/pdfspaDerechos Reservados - Universidad del Quindio, 2010https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Plan de negocios para la ladrillera Arcillas PanoramaTrabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/draftTexthttps://purl.org/redcol/resource_type/TPhttp://purl.org/coar/version/c_b1a7d7d4d402bcceplan de negociosladrilleraCiencias Económicas y Administrativas - Administración de Negocios DistanciaPublicationTHUMBNAILPlan de negocios Ladrillera Panorama.pdf.jpgPlan de negocios Ladrillera Panorama.pdf.jpgGenerated Thumbnailimage/jpeg5124https://bdigital.uniquindio.edu.co/bitstreams/e117d395-2395-469d-8ac0-fb6d22b7ae3e/download467afa91468a9e8c930494faf816b1b8MD54TEXTPlan de negocios Ladrillera Panorama.pdf.txtPlan de negocios Ladrillera Panorama.pdf.txtExtracted texttext/plain167735https://bdigital.uniquindio.edu.co/bitstreams/0e84647d-0f7b-497a-b517-d3bea3bfee83/download147fdd40eca65720a261860767977407MD53LICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://bdigital.uniquindio.edu.co/bitstreams/c8b95980-0b68-41e1-a35c-c1aba4d4abff/download8a4605be74aa9ea9d79846c1fba20a33MD52ORIGINALPlan de negocios Ladrillera Panorama.pdfPlan de negocios Ladrillera Panorama.pdfapplication/pdf6155248https://bdigital.uniquindio.edu.co/bitstreams/3d814da4-fa73-42fc-acfb-edf967ce1f68/download45ab348171450064cf68363cc456733cMD51001/2128oai:bdigital.uniquindio.edu.co:001/21282024-06-07 11:12:51.623https://creativecommons.org/licenses/by-nc-nd/4.0/Derechos Reservados - Universidad del Quindio, 2010restrictedhttps://bdigital.uniquindio.edu.coBiblioteca Digital Universidad del Quindíobdigital@metabiblioteca.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