Diseño de un plan de marketing internacional para la empresa Inversiones C.I Percol EU, ubicada en el municipio de Popayán – Cauca

Each day the standards of business competitiveness require companies who are at the forefront of diferrentes process and strategies that give them growth and recognition in national and international markets. in a market as changing as the current, is evident the increasing openness of companies, where production and marketing of goods and services is becoming more dynamic. being the commercialization of special coffees one of the strongest in the national and international ambit; for that it has become a more competitive industry. Therefore the company C.I. Investment percol company dedicated to the commercialization of specialty roasted and gren coffee, whose main objective is to export its products to international markets, for that reason this internship shows an international marketing plan to that company; where essentially It seeks to diagnose in detail the company; as also detect a potential market for its product and finally the generation of strategies to support this aim. Importantly, this internship aims to show the company Inversiones C.I. percol their strengths and weaknesses; which can take advantage to open in a global market.

• Autores: Flórez Quintero, Leidy Johana
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2016
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/3405
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/3405
• Palabra clave: Calidad; Competitividad
• Rights: closedAccess
• License: Derechos Reservados - Universidad del Quindio