Proyecto de inversión para la creación de una empresa de confección y comercialización de camisetas personalizadas en la ciudad de Armenia

In the world there are a lot of cultures, a lot of beliefs, and a lot of ways of life. Groups and urban tribes who identify themselves with something especial, and just something the one that defines who they are, and to the naked eye it is possible to realize what they want to express, and their way of living, the music that they listen, the sports that they practice, their hobbies. Many of them also express it in their way of dressing, let people know what inspire them, in what they believe and how they live. Creating through it their personal and unique identity which characterizes them as humans in a society, which is composed by a lot of social groups, and without exception each one is immersed in one of them without probably realizing. It is because of that reason that this phenomenon exists in all the countries, in every region, and in every city, or town. Because of the necessity of emphasize the differences that as nature every human has, but it is not sufficient with their own qualities, it turns into something quantitative, something physical, and something palpable as clothes are, which define the person and classify him/her according to his/her tastes in a group of agreement to his/her color, messages, drawings and designs. Colombia is a country, which thanks or not to the Spanish settling, many different cultures and tribes were entered. They gave place to the great regional diversity that Colombia has, and these at the same time consist of multiple urban cultures that pretend to differ some of others, and a very showy way of dressing, composed by the accessories, and articles of clothing, which close to the designs of the prints make an identity in each person that transmit to the others their way of thinking. In the present work one it tries to know the viability of the creation of a company dedicated to the confection and commercialization of articles of clothing personalized in the city of Armenia through of market researches, environmental, legal and economic, which let people know the respective results, as they are the target market that would have the personalized T- shirts focused to offering the possibility to the client of personalized them with an extensive catalogue of options: from the design of the T-shirt, the type of neck, the color, the design of the print, and their respective colors. Providing in this way an exclusive article of clothing to the client who difficultly would find it in another place, with this, the service of the customization is tried to take to another level, that every print could be recognized by the mark PERZONE, and to create with this recall of mark, and the loyalty of the client for a work done with quality, and focused in that each client is satisfied with the articles of clothing.

• Autores: Herrera Jiménez, William Alexander
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2014
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/3458
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/3458
• Palabra clave: Proyecto de Inversión; confecciones
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2014