Plan de negocios para importar una línea de vinos de chile para la empresa vinos NEC de la ciudad de Pereira Risaralda

The business plan for the company WINES NEC, provides a tool for their owners and investors may have knowledge about their current situation and a forecast about your future. WINES NEC sells domestic wines but the business plan mattered wines coming from Chile, after doing a market study was able to...

Full description

Autores:
López Bermúdez, Viviana Virginia
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2013
Institución:
Universidad del Quindío
Repositorio:
Repositorio Universidad del Quindío
Idioma:
spa
OAI Identifier:
oai:bdigital.uniquindio.edu.co:001/2379
Acceso en línea:
https://bdigital.uniquindio.edu.co/handle/001/2379
Palabra clave:
plan importador
vinos
Rights
openAccess
License
Derechos Reservados - Universidad del Quindio, 2013
Description
Summary:The business plan for the company WINES NEC, provides a tool for their owners and investors may have knowledge about their current situation and a forecast about your future. WINES NEC sells domestic wines but the business plan mattered wines coming from Chile, after doing a market study was able to identify that there is a tendency toward this wine by perceptions that the population of Pereira is the best way to increase consumption is coming up with a new proposal and affordable for customers and regular and new, with a strong advertising and quality of imported wines, which guarantees its origin, in addition to the idea of teaching creative cocktails prepared based on wine.