Diseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016

TITLE: The design of a marketing plan and the logistic development of institutional events for the CNC agency 2016. To start, it is going to present the marketing plan of events designed for CNC SAS agency that is in charge of institutional events. Due to that, a diagnosis was made. Also, there were...

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Autores:
Sarria Arias, Kelly Rosana
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2016
Institución:
Universidad del Quindío
Repositorio:
Repositorio Universidad del Quindío
Idioma:
spa
OAI Identifier:
oai:bdigital.uniquindio.edu.co:001/3322
Acceso en línea:
https://bdigital.uniquindio.edu.co/handle/001/3322
Palabra clave:
estrategia
Marketing
Rights
closedAccess
License
Derechos Reservados - Universidad del Quindio
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dc.title.spa.fl_str_mv Diseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016
title Diseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016
spellingShingle Diseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016
estrategia
Marketing
title_short Diseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016
title_full Diseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016
title_fullStr Diseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016
title_full_unstemmed Diseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016
title_sort Diseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016
dc.creator.fl_str_mv Sarria Arias, Kelly Rosana
dc.contributor.advisor.spa.fl_str_mv Univesidad del Quindío - Colombia - Director - Iván Darío Sánchez
dc.contributor.author.spa.fl_str_mv Sarria Arias, Kelly Rosana
dc.subject.proposal.spa.fl_str_mv estrategia
Marketing
topic estrategia
Marketing
description TITLE: The design of a marketing plan and the logistic development of institutional events for the CNC agency 2016. To start, it is going to present the marketing plan of events designed for CNC SAS agency that is in charge of institutional events. Due to that, a diagnosis was made. Also, there were generated marketing strategies in order to postulate the company as one of the best operator of institutional events in the department of Quindío, applying in the marketing plan the PMVA (planning, making, verifying and acting). First, the creation of the plan, then the development of an action plan that is guided by marketing strategies and finishing with the verification of the fulfillment of goals through management indicators in the area of marketing. The principal objective of the marketing plan is to improve the process in the company, structuring their activities and postulate the company not only locally but also nationally.
publishDate 2016
dc.date.issued.spa.fl_str_mv 2016-12-05
dc.date.accessioned.spa.fl_str_mv 2017-11-28T16:04:09Z
dc.date.available.spa.fl_str_mv 2017-11-28T16:04:09Z
dc.type.spa.fl_str_mv Trabajo de grado - Pregrado
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dc.language.iso.spa.fl_str_mv spa
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dc.rights.spa.fl_str_mv Derechos Reservados - Universidad del Quindio
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spelling Univesidad del Quindío - Colombia - Director - Iván Darío SánchezSarria Arias, Kelly Rosana2017-11-28T16:04:09Z2017-11-28T16:04:09Z2016-12-05https://bdigital.uniquindio.edu.co/handle/001/3322TITLE: The design of a marketing plan and the logistic development of institutional events for the CNC agency 2016. To start, it is going to present the marketing plan of events designed for CNC SAS agency that is in charge of institutional events. Due to that, a diagnosis was made. Also, there were generated marketing strategies in order to postulate the company as one of the best operator of institutional events in the department of Quindío, applying in the marketing plan the PMVA (planning, making, verifying and acting). First, the creation of the plan, then the development of an action plan that is guided by marketing strategies and finishing with the verification of the fulfillment of goals through management indicators in the area of marketing. The principal objective of the marketing plan is to improve the process in the company, structuring their activities and postulate the company not only locally but also nationally.A continuación se presenta el plan de mercadeo de eventos diseñado para CNC AGENCIA SAS operadora de eventos institucionales , en la cual se realizó un diagnóstico, se generaron unas estrategias de marketing para posicionar la empresa como una de las mejores operadoras de eventos institucionales en el departamento del Quindío, aplicándose en el plan de marketing el ciclo PHVA, partiendo de la planificación seguido del desarrollo de un plan de acción orientado por las estrategias de marketing y terminando con una verificación del cumplimiento de metas por medio de indicadores de gestión en el área de marketing. Este Plan de marketing tiene por objeto mejorar los procesos de la empresa, darle una estructuración a sus actividades y posicionarla anivel local y nacional.1. Tema ............................................................................................ 11 2. Problema de investigación .......................................................... 12 3. Objetivos ..................................................................................... 14 4. Justificación ................................................................................. 14 5. Marco referencial ......................................................................... 16 6. Diseño metodológico ................................................................... 26 7. Presupuesto de la pasantía ......................................................... 28 8. Cronograma ................................................................................. 28 9. Resultados ................................................................................... 29PasantiaPregradoAdministrador de Negociosapplication/pdfspaDerechos Reservados - Universidad del Quindiohttps://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/closedAccessAtribución-NoComercial 4.0 Internacional (CC BY-NC 4.0)http://purl.org/coar/access_right/c_14cbDiseño de plan de mercadeo y desarrollo logístico de eventos institucionales para CNC Agencia SAS 2016Trabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/updatedVersionTexthttps://purl.org/redcol/resource_type/TPhttp://purl.org/coar/version/c_dc82b40f9837b551estrategiaMarketingCiencias Económicas y Administrativas - Administración de Negocios PresencialPublicationTHUMBNAIL3.pdf.jpg3.pdf.jpgGenerated Thumbnailimage/jpeg6026https://bdigital.uniquindio.edu.co/bitstreams/02cecd67-9f95-4dc0-a89f-1a6f64630b9a/downloadaa1d76174e31ddd446178e4e479d0c6cMD54TEXT3.pdf.txt3.pdf.txtExtracted texttext/plain73650https://bdigital.uniquindio.edu.co/bitstreams/58144a4d-9869-46d9-b542-a86f72b9778d/download710b10059cae776e66b9d186ff6811d9MD53LICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://bdigital.uniquindio.edu.co/bitstreams/ef85a157-cffa-4dce-8d65-3bbfeaa516ed/download8a4605be74aa9ea9d79846c1fba20a33MD52ORIGINAL3.pdf3.pdfapplication/pdf1986057https://bdigital.uniquindio.edu.co/bitstreams/20bd0ebb-1f29-4d2c-9339-6df25509057f/download41470028a6ab57cd22e0e3e070a5ac62MD51001/3322oai:bdigital.uniquindio.edu.co:001/33222024-06-07 10:42:46.542https://creativecommons.org/licenses/by-nc/4.0/Derechos Reservados - Universidad del Quindiorestrictedhttps://bdigital.uniquindio.edu.coBiblioteca Digital Universidad del Quindíobdigital@metabiblioteca.com

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