Estudio de mercado para la comercialización de balanzas liquidadoras de precio en la empresa INTERPESAJE Ltda. en la ciudad de Santiago de Cali

With the advent of the 21st century the business world has revolutionized such a magnitude that it is impossible for a company that wants to remain in the market, to avoid such a change, therefore, an investigation of helps identify the paths that companies and in this environment takes on great importance. Based on the demands of a globalized business world, the existence of a market with a latent need and of a supplier with experience in the field; based on an instrument that guides to present a study, on this side, a market research in the This work presents a journey through the following phases: methodological issues that help to delimit the of all research; according to the aspects to be taken into account during the market investigation; third, the description and analysis of the empresa INTERPESAJE LTDA. and the characteristics of the product to be imported to then market; results of market research and the instrument that was used to carry it out and fifth the resources with the which counts the company, the process of import and marketing, well, as the strategies designed for the effect.

• Autores: Bonilla, Heidy Angélica; Torres, Juan Carlos; Osorio, Andrés
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2010
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/2135
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/2135
• Palabra clave: estudio de mercado; comercialización de balanzas
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2010