Plan de mejoramiento para la empresa Productos y Malteadas la Antioqueña del municipio de la Virginia Risaralda

In this study an improvement plan for the company arises Products and Shakes The Antiochian Risaralda, located in Virginia and to initiate primary data is collected through the investigation of the internal processes in which the information is provided by the same company and which helped establish strategic business diagnosis. The secondary data were obtained through a survey made to 383 people in the city of Pereira and La Virginia including men and women over 20 and under 49, those for who consume more this type of product and this amount was applied in proportion to the number of inhabitants in each city. The data analyzed allowed to know the satisfaction of the market versus the product that the company manufactures and markets products and Shakes The Antioquia. Through the activity observation takes place throughout the process, the descriptive study led to make a proper diagnosis and plan of improvement which include the formulation of strategic direction was established, improvement arises to different areas of the company became an investment budget and proposed activities included in an action plan to monitor and evaluate the good performance of the company to the company's Products and Shakes Antioqueña run it and achieve improved competitiveness, which to apply for a significant percentage of market share to ensure economic stability and therefore the durability of it in time.

• Autores: Álzate López, Luz Adriana
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2014
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/2811
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/2811
• Palabra clave: Plan de mejoramiento; Malteadas la antioqueña
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2014