Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- Quindío

Feasibility study for the establishment of a company to clean and disinfect homes, located in the city of Armenia Quindío. Which was given the name of Clean House, since this name when translated into Spanish means we clean house and identified by the service intended to provide. Is chosen to place...

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Autores:
Apolinar Lozano, Marly Vanesa
Franco García, Hernán Darío
Trejos Díaz, Paula Natalia
Tipo de recurso:
Trabajo de grado de pregrado
Fecha de publicación:
2014
Institución:
Universidad del Quindío
Repositorio:
Repositorio Universidad del Quindío
Idioma:
spa
OAI Identifier:
oai:bdigital.uniquindio.edu.co:001/1571
Acceso en línea:
https://bdigital.uniquindio.edu.co/handle/001/1571
Palabra clave:
Bacterias
Enfermedades
Basura
desinfeccíon
Rights
openAccess
License
Derechos Reservados - Universidad del Quindio, 2014
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dc.title.spa.fl_str_mv Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- Quindío
title Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- Quindío
spellingShingle Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- Quindío
Bacterias
Enfermedades
Basura
desinfeccíon
title_short Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- Quindío
title_full Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- Quindío
title_fullStr Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- Quindío
title_full_unstemmed Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- Quindío
title_sort Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- Quindío
dc.creator.fl_str_mv Apolinar Lozano, Marly Vanesa
Franco García, Hernán Darío
Trejos Díaz, Paula Natalia
dc.contributor.advisor.spa.fl_str_mv Universidad del Quindío - Colombia - Director - Oscar Vergara Correa
dc.contributor.author.spa.fl_str_mv Apolinar Lozano, Marly Vanesa
Franco García, Hernán Darío
Trejos Díaz, Paula Natalia
dc.subject.proposal.spa.fl_str_mv Bacterias
Enfermedades
Basura
desinfeccíon
topic Bacterias
Enfermedades
Basura
desinfeccíon
description Feasibility study for the establishment of a company to clean and disinfect homes, located in the city of Armenia Quindío. Which was given the name of Clean House, since this name when translated into Spanish means we clean house and identified by the service intended to provide. Is chosen to place the name in English language because this name gives a better presentation to the company and is more appealing to the customer. This project was created in 2010 through the creation of companies subject, due to various research for this project was able to see that today there are many studies that have been made on cleaning and disinfection in homes. Finding that's where most outbreaks spread of microorganisms and bacteria that harm human health are generated. Finding that in the city of Armenia has conducted a feasibility study for general cleaning in homes and offices which never took place in reality. For this reason our company was located in the city of Armenia Quindío downtown area, and its location is important because it is a visible point for all clients which are intended to lead the company, well you can say that the city needs a service of this magnitude since much of the population is economically active and that people do not have enough time to do housework. Clean House, is a company that counted in the management structure with little staff and it is a new company in the market, which will consist of three partners to take charge of the company, located in the positions of manager, accountant and supervisor operations, in addition to this count with an operator who will be responsible for carrying out cleaning and disinfection in homes requiring service. The company is a business proposal for cleaning and disinfection primarily for homes where proper procedures, seeking to eliminate, to anticipate and prevent the spread of contaminants and infectious particles that affect human health, using natural disinfection techniques with biodegradable products will be made to help the conservation of the environment which is a key objective for the company. According to the latest report of the ANDI of Colombia "Balance 2013 with Outlook 2014", the service sector has grown by 3.61%, we want to conquer the market are homes that are located in strata 3,4,5 and 6, where it has been detected that are people who earn more than twice the minimum wage and may contract the service, they are also people who work and do not have enough time to devote to housework time this research was conducted by support planning department of the municipality of Armenia, where we provided data on how many households are there in these strata and what may be the economic capacity of the people who live there. One can say that locally strong competition is presented with female employees internal service and with persons providing services of cleaning and disinfection by days but are informal, as to companies no an enterprise that is competence since exist several companies providing cleaning services but on carpets, furniture, curtains and sheets of hospitals, rest you can see that there are companies who only engaged in selling products for toilet, but facing competition from the national point of view we can see that there is a company that provides the same service as Clean House, and that is headquartered in Bogotá, but also has offices nationwide and one of them is located in Pereira, which can become very strong competition for us as that Armenia is an advanced form of growing and may be a target market for this company. The success factor of the company is in the suppliers, where is the main supplier Distributions Morgan, which is located in the city of Bogotá, which makes continuous research on products friendly to the environment, biodegradable products here, with special features such as odorless, highly disinfectants and most importantly, do not pollute the environment, value proposition is that we implement for our clients. When finished saying it is paused and said now the project is to propose a feasibility study for setting up a company for cleaning and disinfection in homes in the city of Armenia Quindío.
publishDate 2014
dc.date.issued.spa.fl_str_mv 2014-06-15
dc.date.accessioned.spa.fl_str_mv 2017-09-19T19:50:00Z
dc.date.available.spa.fl_str_mv 2017-09-19T19:50:00Z
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dc.rights.spa.fl_str_mv Derechos Reservados - Universidad del Quindio, 2014
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spelling Universidad del Quindío - Colombia - Director - Oscar Vergara CorreaApolinar Lozano, Marly VanesaFranco García, Hernán DaríoTrejos Díaz, Paula Natalia2017-09-19T19:50:00Z2017-09-19T19:50:00Z2014-06-15https://bdigital.uniquindio.edu.co/handle/001/1571Feasibility study for the establishment of a company to clean and disinfect homes, located in the city of Armenia Quindío. Which was given the name of Clean House, since this name when translated into Spanish means we clean house and identified by the service intended to provide. Is chosen to place the name in English language because this name gives a better presentation to the company and is more appealing to the customer. This project was created in 2010 through the creation of companies subject, due to various research for this project was able to see that today there are many studies that have been made on cleaning and disinfection in homes. Finding that's where most outbreaks spread of microorganisms and bacteria that harm human health are generated. Finding that in the city of Armenia has conducted a feasibility study for general cleaning in homes and offices which never took place in reality. For this reason our company was located in the city of Armenia Quindío downtown area, and its location is important because it is a visible point for all clients which are intended to lead the company, well you can say that the city needs a service of this magnitude since much of the population is economically active and that people do not have enough time to do housework. Clean House, is a company that counted in the management structure with little staff and it is a new company in the market, which will consist of three partners to take charge of the company, located in the positions of manager, accountant and supervisor operations, in addition to this count with an operator who will be responsible for carrying out cleaning and disinfection in homes requiring service. The company is a business proposal for cleaning and disinfection primarily for homes where proper procedures, seeking to eliminate, to anticipate and prevent the spread of contaminants and infectious particles that affect human health, using natural disinfection techniques with biodegradable products will be made to help the conservation of the environment which is a key objective for the company. According to the latest report of the ANDI of Colombia "Balance 2013 with Outlook 2014", the service sector has grown by 3.61%, we want to conquer the market are homes that are located in strata 3,4,5 and 6, where it has been detected that are people who earn more than twice the minimum wage and may contract the service, they are also people who work and do not have enough time to devote to housework time this research was conducted by support planning department of the municipality of Armenia, where we provided data on how many households are there in these strata and what may be the economic capacity of the people who live there. One can say that locally strong competition is presented with female employees internal service and with persons providing services of cleaning and disinfection by days but are informal, as to companies no an enterprise that is competence since exist several companies providing cleaning services but on carpets, furniture, curtains and sheets of hospitals, rest you can see that there are companies who only engaged in selling products for toilet, but facing competition from the national point of view we can see that there is a company that provides the same service as Clean House, and that is headquartered in Bogotá, but also has offices nationwide and one of them is located in Pereira, which can become very strong competition for us as that Armenia is an advanced form of growing and may be a target market for this company. The success factor of the company is in the suppliers, where is the main supplier Distributions Morgan, which is located in the city of Bogotá, which makes continuous research on products friendly to the environment, biodegradable products here, with special features such as odorless, highly disinfectants and most importantly, do not pollute the environment, value proposition is that we implement for our clients. When finished saying it is paused and said now the project is to propose a feasibility study for setting up a company for cleaning and disinfection in homes in the city of Armenia Quindío.Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la ciudad de Armenia Quindío. El cual se le puso el nombre de Clean House, ya que este nombre al traducirlo a español significa casa limpia y que nos identifica por el servicio que se pretende prestar. Se escoge poner el nombre en idioma ingles ya que este nombre le da una mejor presentación a la empresa y es más llamativo para el cliente. Este proyecto nace en el año 2010, a través de la asignatura creación de empresas, debido a varias investigaciones realizadas para este proyecto se pudo percibir que en la actualidad son muchas los estudios que se han realizado sobre la limpieza y desinfección en hogares. Encontrando que es allí donde se generan la mayoría de focos de propagación de microorganismos y bacterias que perjudican la salud humana. Encontrando que en la ciudad de Armenia se ha realizado un estudio de factibilidad de limpieza en general en hogares y oficinas el cual nunca se llevó a cabo en la realidad. Por tal motivo nuestra empresa se ubicara en la ciudad de Armenia Quindío zona centro, ya que es importante su ubicación porque es un punto visible para todos los clientes a los cuales se pretende dirigir la empresa, además se puede decir que la ciudad necesita un servicio de esta magnitud ya que mucha de su población es económicamente activa y que las personas no cuentan con tiempo suficiente para realizar las labores del hogar. Clean House, será una empresa que contara en su estructura administrativa con muy poco personal ya que es una empresa nueva en el mercado, la cual estará constituida por tres socios que se encargaran de la empresa, ubicados en los cargos de gerente, contador y supervisor de operaciones, adicional a esto se contara con un operario quien será el encargado de realizar las labores de limpieza y desinfección en los hogares que requieran el servicio. La empresa es una propuesta empresarial de servicios de limpieza y desinfección principalmente para hogares en donde se realizaran procedimientos adecuados, que buscan eliminar, prever y evitar la propagación de partículas contaminantes e infecciosas que afectan la salud humana, utilizando técnicas naturales de desinfección con productos biodegradables que ayudaran a la conservación del medio ambiente el cual es un objetivo fundamental para la empresa. De acuerdo al último informe de la ANDI de Colombia “Balance 2013 con perspectiva al 2014”, el sector servicio ha crecido en un 3.61% , el mercado que queremos conquistar son los hogares que se encuentran ubicados en los estratos 3,4,5 y 6, donde se ha detectado que son personas que devengan más de dos salarios mínimos y que pueden contratar el servicio, además son personas que trabajan y no cuenta con el tiempo suficiente para dedicárselo a las labores del hogar, esta investigación se ha realizado gracias a la ayuda del departamento de planeación del municipio de Armenia, en donde nos brindaron los datos sobre cuantos hogares hay en estos estratos y cuál puede ser la capacidad económica de las personas que allí habitan. Se puede decir que a nivel local la competencia fuerte se presenta con las empleadas de servicio internas y con las personas que prestan servicios de limpieza y desinfección por días pero son informales, en cuanto a empresas no hay una empresa que sea competencia ya que existen varias empresas que prestan servicios de limpieza pero en alfombras, muebles, cortinas y sabanas de hospitales, de resto se puede ver que hay empresas que solo se dedican a vender productos para aseo, pero mirando la competencia desde el punto de vista nacional se puede apreciar que hay una empresa que presta el mismo servicio que Clean House y que se su sede principal es en Bogotá, pero también tiene sedes a nivel nacional y una de ella se encuentra en Pereira, lo cual puede llegar a ser una competencia muy fuerte para nosotros ya que Armenia se encuentra creciendo de una forma avanzada y puede ser un mercado meta para esta empresa. El factor de éxito de la empresa se encuentra en los proveedores, en donde el principal proveedor es Distribuciones Morgan, que está ubicado en la ciudad de Bogotá, el cual hace una constante investigación sobre productos amigables con el medio ambiente, en este caso productos biodegradables, con características especiales como ser inoloros, altamente desinfectantes y lo más importante es que no contaminan el medio ambiente, propuesta de valor que es la que implementamos para nuestros clientes. Cuando termina de decir esto se hace una pausa y se dice ahora el proyecto es proponer un estudio de factibilidad para la creación de una empresa de limpieza y desinfección en hogares en la ciudad de Armenia Quindío.1. Tema .............................................................................................. 16 2. Problema de investigación ............................................................. 18 3. Objetivos ........................................................................................ 21 4. Justificación ................................................................................... 22 5. Marco referencial ........................................................................... 30 6. Aspectos metodológicos ................................................................ 48 7. Presupuesto ................................................................................... 57 8. Cronograma ................................................................................... 58 9. Estudio de mercado Clean House ................................................. 59 10. Estudio técnico ............................................................................ 76 11. Estudio administrativo .................................................................. 91 12. Estudio legal ................................................................................ 103 13. Estudio ambiental ........................................................................ 127 14. Estudio financiero ........................................................................ 129PregradoAdministrador de Negociosapplication/pdfspaDerechos Reservados - Universidad del Quindio, 2014https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Estudio de factibilidad para la creación de una empresa de limpieza y desinfección para hogares, ubicada en la cuidad de Armenia- QuindíoTrabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/acceptedVersionTexthttps://purl.org/redcol/resource_type/TPBacteriasEnfermedadesBasuradesinfeccíonCiencias Económicas y Administrativas - Administración de Negocios DistanciaPublicationTHUMBNAILCLEAN HOUSE ESTUDIO DE FACTIBILIDAD.pdf.jpgCLEAN HOUSE ESTUDIO DE FACTIBILIDAD.pdf.jpgGenerated Thumbnailimage/jpeg7043https://bdigital.uniquindio.edu.co/bitstreams/af397312-89f9-4766-b9d6-247561858555/download68fe12880638a709100e62b28ebf9c40MD54TEXTCLEAN HOUSE ESTUDIO DE FACTIBILIDAD.pdf.txtCLEAN HOUSE ESTUDIO DE FACTIBILIDAD.pdf.txtExtracted texttext/plain241192https://bdigital.uniquindio.edu.co/bitstreams/52c830dd-c70b-472c-8249-8c7a484b9b0f/download52051c68a0ebed7e51bd8b42bf7ead87MD53LICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://bdigital.uniquindio.edu.co/bitstreams/af19fed8-8dff-4d77-a827-5c8e07172c0a/download8a4605be74aa9ea9d79846c1fba20a33MD52ORIGINALCLEAN HOUSE ESTUDIO DE FACTIBILIDAD.pdfCLEAN HOUSE ESTUDIO DE FACTIBILIDAD.pdfTrabajo de Gradoapplication/pdf1843239https://bdigital.uniquindio.edu.co/bitstreams/33ca52ce-408c-4203-9ad5-6d786c5aa79d/download507a4361dae290683dcc810768b6250fMD51001/1571oai:bdigital.uniquindio.edu.co:001/15712024-06-07 10:48:07.261https://creativecommons.org/licenses/by-nc-nd/4.0/Derechos Reservados - Universidad del Quindio, 2014restrictedhttps://bdigital.uniquindio.edu.coBiblioteca Digital Universidad del Quindíobdigital@metabiblioteca.com