Diseño estratégico de mercadeo para la sostenibilidad en el tiempo de Buena Gente Periódico.
Buena Gente Periódico is a project of the Foundation Educar de Ida y Vuelta, which is a nonprofit organization. The newspaper seeks to promote the news of a positive nature of Quindío, Colombia and the world, in order to generate scenarios of hope to society. In the internship was performed a diagno...
- Autores:
-
Mosquera Herrera, Lady Johana
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2015
- Institución:
- Universidad del Quindío
- Repositorio:
- Repositorio Universidad del Quindío
- Idioma:
- spa
- OAI Identifier:
- oai:bdigital.uniquindio.edu.co:001/2153
- Acceso en línea:
- https://bdigital.uniquindio.edu.co/handle/001/2153
- Palabra clave:
- Marketing
Necesidad
- Rights
- closedAccess
- License
- Derechos Reservados - Universidad del Quindio
| Summary: | Buena Gente Periódico is a project of the Foundation Educar de Ida y Vuelta, which is a nonprofit organization. The newspaper seeks to promote the news of a positive nature of Quindío, Colombia and the world, in order to generate scenarios of hope to society. In the internship was performed a diagnosis in which find the problems and from de problems were raised the competitive strategies for sustainability in the market is performing. The problems were found mainly in the area of marketing and strategic planning. |
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