Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional

La presente investigación denota la importancia de la internacionalización en el marco del crecimiento y fortalecimiento empresarial; y como esta iniciativa se afianza en la propuesta de valor de los emprendimientos de alta tecnología colombianos, gracias a los procesos de innovación y desarrollo qu...

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Autores:: Acevedo Meneses, Julieth Paola

Tipo de recurso:

Fecha de publicación:: 2021

Institución:: Universidad Francisco de Paula Santander

Repositorio:: Repositorio Digital UFPS

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dc.title.spa.fl_str_mv	Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional
title	Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional
spellingShingle	Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional Alta tecnología Marketing para emprendedores Capacidades de la red Alta tecnología Marketing para emprendedores Capacidades de la red
title_short	Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional
title_full	Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional
title_fullStr	Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional
title_full_unstemmed	Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional
title_sort	Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional
dc.creator.fl_str_mv	Acevedo Meneses, Julieth Paola
dc.contributor.advisor.none.fl_str_mv	Robledo Giraldo, Sebastián Sepúlveda Angarita, Magda Zarela
dc.contributor.author.none.fl_str_mv	Acevedo Meneses, Julieth Paola
dc.contributor.jury.none.fl_str_mv	Ramírez Ospina, José Luis La Rota Santander, Gustavo
dc.subject.lemb.spa.fl_str_mv	Alta tecnología Marketing para emprendedores Capacidades de la red
topic	Alta tecnología Marketing para emprendedores Capacidades de la red Alta tecnología Marketing para emprendedores Capacidades de la red
dc.subject.proposal.spa.fl_str_mv	Alta tecnología Marketing para emprendedores Capacidades de la red
description	La presente investigación denota la importancia de la internacionalización en el marco del crecimiento y fortalecimiento empresarial; y como esta iniciativa se afianza en la propuesta de valor de los emprendimientos de alta tecnología colombianos, gracias a los procesos de innovación y desarrollo que surten en sus modelos de negocio. Dimensionando este panorama, la presente investigación realiza un análisis a 38 emprendimientos de alta tecnología colombianos para tener una aproximación de la influencia de variables: marketing para emprendedores, capacidades de la red, estructura de la red y fortaleza del enlace sobre el proceso de internacionalización. En los resultados de la investigación se presentan hallazgos de la preponderancia de ciertas variables que favorecen en la praxis los procesos de internacionalización.
publishDate	2021
dc.date.issued.none.fl_str_mv	2021
dc.date.accessioned.none.fl_str_mv	2024-06-13T20:46:11Z
dc.date.available.none.fl_str_mv	2024-06-13T20:46:11Z
dc.type.none.fl_str_mv	Trabajo de grado - Maestría
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dc.identifier.instname.none.fl_str_mv	instname:Universidad Francisco de Paula Santander
dc.identifier.reponame.none.fl_str_mv	reponame:Repositorio Digital UFPS
dc.identifier.repourl.none.fl_str_mv	repourl:https://repositorio.ufps.edu.co/
dc.identifier.signature.spa.fl_str_mv	PMGE V00007/2021
url	https://repositorio.ufps.edu.co/handle/ufps/7883
identifier_str_mv	instname:Universidad Francisco de Paula Santander reponame:Repositorio Digital UFPS repourl:https://repositorio.ufps.edu.co/ PMGE V00007/2021
dc.rights.spa.fl_str_mv	Derechos Reservados - Universidad Francisco de Paula Santander, 2021
dc.rights.license.spa.fl_str_mv	Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
dc.rights.uri.none.fl_str_mv	https://creativecommons.org/licenses/by-nc-sa/4.0/
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rights_invalid_str_mv	Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0) Derechos Reservados - Universidad Francisco de Paula Santander, 2021 https://creativecommons.org/licenses/by-nc-sa/4.0/ http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv	openAccess
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dc.format.extent.none.fl_str_mv	155 páginas. ilustraciones. 2.010 KB
dc.publisher.spa.fl_str_mv	Universidad Francisco de Paula Santander
dc.publisher.faculty.spa.fl_str_mv	Facultad de Ciencias Empresariales
dc.publisher.place.spa.fl_str_mv	San José de Cúcuta
dc.publisher.program.spa.fl_str_mv	Maestría en Gerencia de Empresas
dc.source.none.fl_str_mv	https://catalogobiblioteca.ufps.edu.co/descargas/tesis/2260104.pdf
institution	Universidad Francisco de Paula Santander
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spelling	Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)Derechos Reservados - Universidad Francisco de Paula Santander, 2021https://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Robledo Giraldo, Sebastián0c8847adfef43130b263f30ac1829801Sepúlveda Angarita, Magda Zarela2460728c0ffd82d73d10fe4f862520b2Acevedo Meneses, Julieth Paola7cb218cca2d404066ab437bf5a3d258dRamírez Ospina, José LuisLa Rota Santander, Gustavo2024-06-13T20:46:11Z2024-06-13T20:46:11Z2021https://repositorio.ufps.edu.co/handle/ufps/7883instname:Universidad Francisco de Paula Santanderreponame:Repositorio Digital UFPSrepourl:https://repositorio.ufps.edu.co/PMGE V00007/2021La presente investigación denota la importancia de la internacionalización en el marco del crecimiento y fortalecimiento empresarial; y como esta iniciativa se afianza en la propuesta de valor de los emprendimientos de alta tecnología colombianos, gracias a los procesos de innovación y desarrollo que surten en sus modelos de negocio. Dimensionando este panorama, la presente investigación realiza un análisis a 38 emprendimientos de alta tecnología colombianos para tener una aproximación de la influencia de variables: marketing para emprendedores, capacidades de la red, estructura de la red y fortaleza del enlace sobre el proceso de internacionalización. En los resultados de la investigación se presentan hallazgos de la preponderancia de ciertas variables que favorecen en la praxis los procesos de internacionalización.Pág. Introducción 1. Problema 1.1 Título 1.2 Planteamiento del Problema 1.3 Formulación del Problema 1.4 Sistematización del Problema 1.5 Objetivos 1.5.1 Objetivo general 1.5.2 Objetivos específicos 1.6 Hipótesis 1.7 Justificación 2. Marco de Referencial 2.1 Antecedentes 2.2 Marco Teórico 2.2.1 Perspectivas teóricas 2.3 Marco Conceptual 2.4 Marco Espacial 2.5 Marco Temporal 3. Diseño Metodológico 3.1 Tipo de Estudio 3.2 Método de la Investigación 15 18 18 18 24 25 25 25 25 26 26 32 32 35 38 41 42 42 43 43 44 3.3 Fuentes y Técnicas para la Recolección de Información 45 3.4 Tratamiento de la Información 50 4. Constructos de la Investigación 4.1 Marketing para Emprendedores 4.2 Las Capacidades de la Red 4.3 Estructura de la Red 4.4 Fortaleza del Enlace 4.5 Desempeño Internacional 5. Relación Teórica de las Variables de la Investigación 5.1 El alcance de las Estrategias de ME en la Gestión de los Aliados de la Red Internacional 5.2 Las Gestiones Asertivas en la red Sobre el Fortalecimiento del Vínculo con los Clientes Internacionales 5.3 El Seguimiento a de la Gestión de la Red: la Conexión entre las Redes Internacionales y el Vínculo de sus Relaciones 5.4 Las Gestiones de la Red Como Dinamizador del Desempeño Internacional 5.5 El Vínculo entre la Estructura de la Red y el Desempeño Internacional 5.6 El Papel de la Fortaleza del Vínculo en el Desempeño Internacional 5.7 Caracterización de la Muestra 5.8 Análisis de la Variable Marketing para Emprendedores 5.9 Análisis de la Variable Capacidades de la Red 5.10 Análisis de la Variable de Estructura de la Red 5.11 Análisis de la Variable de Fortaleza del Enlace 5.12 Análisis Variable Desempeño Internacional 53 53 57 60 63 65 69 69 70 71 72 73 74 75 77 81 84 86 87 6. Influencia de las Relaciones de las Variables de Investigación 92 6.1 Perfil de los Encuestados 92 6.2 Validez del Modelo Estructural 6.2.1 Relaciones entre hipótesis 7. Discusiones 8. Conclusiones 9. Limitaciones y Futuras Investigaciones Referencias Bibliográficas Anexos 94 100 102 104 108 110 134Archivo Medios ElectrónicosMaestríaMagíster en Gerencia de Empresasapplication/pdf155 páginas. ilustraciones. 2.010 KBUniversidad Francisco de Paula SantanderFacultad de Ciencias EmpresarialesSan José de CúcutaMaestría en Gerencia de Empresashttps://catalogobiblioteca.ufps.edu.co/descargas/tesis/2260104.pdfInternacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacionalTrabajo de grado - MaestríaTextinfo:eu-repo/semantics/mastherThesishttp://purl.org/redcol/resource_type/TMinfo:eu-repo/semantics/acceptedVersionAlta tecnologíaMarketing para emprendedoresCapacidades de la redAlta tecnologíaMarketing para emprendedoresCapacidades de la redAcevedo, J., Robledo, S. & Zarela, M. (2020). Subáreas de internacionalización de emprendimientos: una revisión bibliográfica. 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