Plan de negocios para la creación de una empresa de comercialización de productos de belleza online
The Beauty business in Colombia represents the third best industry after the pharmaceutical and military industries, but at the same time, it faces great challenges in its commercialization processes, especially due to the levels of competition in this sector, and the globalization and access to inf...
- Autores:
-
Rodríguez-Ortiz, Valentina
Bedoya-Arbelaez, Jorge Esteban
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2020
- Institución:
- Universidad Católica de Oriente
- Repositorio:
- Repositorio UCO
- Idioma:
- OAI Identifier:
- oai:repositorio.uco.edu.co:20.500.13064/1509
- Acceso en línea:
- https://repositorio.uco.edu.co/handle/20.500.13064/1509
- Palabra clave:
- Productos de belleza
Cosmetología
Industria farmacéutica
Procesos de comercialización
Industria Cosmética
Modelo de negocio
Beauty products
Cosmetology
Pharmaceutical industry
Marketing processes
Cosmetics Industry
Business model
Cosméticos - Comercialización
Plan de negocios
Formación de empresas
- Rights
- License
- http://creativecommons.org/licenses/by/3.0/
| Summary: | The Beauty business in Colombia represents the third best industry after the pharmaceutical and military industries, but at the same time, it faces great challenges in its commercialization processes, especially due to the levels of competition in this sector, and the globalization and access to information by the end users. For this reason and based on the studies formulated by one of the most important cosmetic companies in the country, Ecobranch AVON, we formulated an alternative for the commercialization of beauty products, providing the user with a different and comfortable experience in the process of buying their trusted products. |
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