Plan de promoción para la escuela de belleza Berthy

The beauty school Berthy it works since 2014 to today. It shows deficiencies in the part referrer to publicity, that is why an applicative research is carried out. This investigation will provide to the beauty school a plan of promotion and strategies who pretends increase the positioning of the school in the market, conducting market and competitor diagnostics and analysis trough a qualitative methodology doing interviews and surveys. Expecting as a result an analysis of the internal and external behavior of the school that allows the approach of the strategies for the promotion. Finally, construction is determined to be urgent and the design of a website with the information of the institution and their services, also tender other services as short courses ( 1 – 2 days maximum) and in another part count on someone who is highly trained in the subject of marketing and advertising, who correctly directs the promotion of the Berthy beauty school .

• Autores: Soto-Valencia, Induara; Ramirez-Ramirez, Ana María
• Tipo de recurso: Tesis
• Fecha de publicación: 2021
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1531
• Acceso en línea: https://hdl.handle.net/20.500.13064/1531
• Palabra clave: Promoción; Publicidad; Estudio de mercado; Análisis comparativo; Estrategias; Promotion; Advertising; Market research; Comparative analysis; Strategies; Empresas - Publicidad; Análisis de mercado; Mercado - Investigación; Campañas publicitarias; Investigación motivacional (Marketing)
• License: http://creativecommons.org/licenses/by/3.0/