plan de negocio para la creación de un autocinema en el oriente antioqueño

The entertainment business in Colombia represents revenues of close to 1.1 billion pesos annually, among the categories of leisure, entertainment and entertainment. In Antioquia this business amounts to 1.4 billion pesos annually but based on studies of the sector by different entities, a gap in supply for the population is evident and continues to grow. The East of Antioquia is no stranger to this phenomenon and even more so when it has had a growth of its resident population by 12% in the last 3 years according to figures from Masora. This population comes to the territory not only in search of housing, food, health and other basic services according to Masglow's pyramid of needs, but also and taking into account this same pyramid of needs, entertainment is a second level social need that human beings seek to satisfy through the offers that are in the market. Within the entertainment segment, the cinema is one of the most sought-after alternatives by users, since it encompasses a wide segment of customers, from 5-year-olds to the elderly, with varied programming and ample infrastructure to accommodate a high demand for the service on a daily basis. Despite these figures and the market potential, the offer is insufficient, and people continue to search for options that offer new experiences. For this reason we propose a business model that seeks to evaluate the technical and financial viability for the assembly of an Autocinema company in the Oriente Antioqueño, that serves as an entertainment offer to the inhabitants of the city of Medellín, Oriente Antioqueño and all visitors to the territory, seeking to implement an innovative alternative, different in the entertainment market.

• Autores: Gómez-Zapata, Carlos Andrés
• Tipo de recurso: Tesis
• Fecha de publicación: 2020
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1505
• Acceso en línea: https://hdl.handle.net/20.500.13064/1505
• Palabra clave: Plan de negocio: Autocinema; Emprendimiento; Business plan; Autocinema; Entrepreneurship; Cine - Función entretenimiento y Recreación; Internet - Función entretenimiento y recreación; Cine - Funciones; Comunicación; Formación de empresas; Incubadoras de empresas; Modelo de negocio; Plan de negocio; Estrategia de negocio
• License: http://creativecommons.org/licenses/by/3.0/