Plan de negocios para la creación de un spa de belleza y acondicionamiento físico, de temática familiar y campestre, en el municipio de Rionegro

This document presents the business plan for the launch of the Sara Villa spa, a spa designed for families, and so that they can have a space for relaxation, beauty and health in a country setting. The objective of this document is to outline the different facets of the business plan for the creation of the spa and to show whether the business idea is viable and profitable. The business idea is presented as an alternative solution to different needs identified not only in women but also in men today, which are the care and health of the skin, hair, physical appearance and body well-being in general. , given that people are currently faced with situations of a lot of work, family, and social stress. Spa Sara Villa seeks to position itself through makeup, hairstyle, aesthetic and relaxation treatments, accompanied by the use of natural elements for hair and skin care and the most current technologies in these procedures. The spa will be located in an area of ​​high recognition in the municipality of Rionegro and that has the arrival of clients for weddings, fifteen years, and other special dates and that also has a beautiful country space accompanied by a natural lake, forests and a great natural beauty, conducive to relaxation spaces that clients seek and to share with the family. The results of the market study support that the creation of a place with such conditions in eastern Antioquia would be viable.

• Autores: Villa-Blandon, Sara Nataly
• Tipo de recurso: Tesis
• Fecha de publicación: 2021
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1538
• Acceso en línea: https://hdl.handle.net/20.500.13064/1538
• Palabra clave: Plan; Negocios; Estrategia; Ventaja competitiva; Plan; Business; Strategy; Competitive advantage; Proyecto de empresa; Plan de negocio; Proyecto de creación de empresas; Nuevas empresas; Economía de libre mercado; Sistema de libre empresa; Oferta y Demanda
• License: http://creativecommons.org/licenses/by/3.0/