La marca país: un activo importante de cada país
This work will discuss the Colombia-CO country brand website and at the end of the document a benchmarking between the websites of Colombia and Costa Rica (Esencial) will be presented. Quantitative and qualitative data were used to enrich the study of these websites. This analysis was done in cooper...
- Autores:
-
Muñoz-Suárez, Juan Sebastián
Valencia-Villegas, Juan Esteban
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2022
- Institución:
- Universidad Católica de Oriente
- Repositorio:
- Repositorio UCO
- Idioma:
- OAI Identifier:
- oai:repositorio.uco.edu.co:20.500.13064/1553
- Acceso en línea:
- https://hdl.handle.net/20.500.13064/1553
- Palabra clave:
- Marca país
Benchmarking
Página web
Análisis
Estudio
Country brand
Benchmarking
Website
Analysis
Study
Benchmarking
Calidad total
Competencia económica
Proceso analítico
Marca - País
Identidad nacional
Marcas (Mercadotecnia)
- Rights
- License
- http://creativecommons.org/licenses/by/3.0/
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| dc.title.spa.fl_str_mv |
La marca país: un activo importante de cada país |
| title |
La marca país: un activo importante de cada país |
| spellingShingle |
La marca país: un activo importante de cada país Marca país Benchmarking Página web Análisis Estudio Country brand Benchmarking Website Analysis Study Benchmarking Calidad total Competencia económica Proceso analítico Marca - País Identidad nacional Marcas (Mercadotecnia) |
| title_short |
La marca país: un activo importante de cada país |
| title_full |
La marca país: un activo importante de cada país |
| title_fullStr |
La marca país: un activo importante de cada país |
| title_full_unstemmed |
La marca país: un activo importante de cada país |
| title_sort |
La marca país: un activo importante de cada país |
| dc.creator.fl_str_mv |
Muñoz-Suárez, Juan Sebastián Valencia-Villegas, Juan Esteban |
| dc.contributor.advisor.spa.fl_str_mv |
Ceballos-Ramírez, Silvia Liliana |
| dc.contributor.author.spa.fl_str_mv |
Muñoz-Suárez, Juan Sebastián Valencia-Villegas, Juan Esteban |
| dc.contributor.corpauthor.spa.fl_str_mv |
Universidad Católica de Oriente |
| dc.subject.spa.fl_str_mv |
Marca país Benchmarking Página web Análisis Estudio |
| topic |
Marca país Benchmarking Página web Análisis Estudio Country brand Benchmarking Website Analysis Study Benchmarking Calidad total Competencia económica Proceso analítico Marca - País Identidad nacional Marcas (Mercadotecnia) |
| dc.subject.subjectenglish.spa.fl_str_mv |
Country brand Benchmarking Website Analysis Study |
| dc.subject.lemb.spa.fl_str_mv |
Benchmarking Calidad total Competencia económica Proceso analítico Marca - País Identidad nacional Marcas (Mercadotecnia) |
| description |
This work will discuss the Colombia-CO country brand website and at the end of the document a benchmarking between the websites of Colombia and Costa Rica (Esencial) will be presented. Quantitative and qualitative data were used to enrich the study of these websites. This analysis was done in cooperation with the Grincomex research group of the Universidad Católica de Oriente (UCO) leading the research proposal on country branding: A case study. Thanks to research in secondary sources, it was possible to find important information on the country brand of Colombia as well as other countries, allowing to capture in this work much of what was found; as to give a premise, our country brand has beginnings in 2005, having purposes such as for example to position itself with a good image abroad. |
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2022 |
| dc.date.issued.spa.fl_str_mv |
2022-08-05 |
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2023-03-10T15:47:17Z |
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info:eu-repo/semantics/report |
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http://purl.org/coar/resource_type/c_46ec |
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https://purl.org/redcol/resource_type/TP |
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Tesis/Trabajo de grado - Monografía – Especialización |
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http://purl.org/coar/resource_type/c_46ec |
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https://hdl.handle.net/20.500.13064/1553 |
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Acceso abierto |
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http://creativecommons.org/licenses/by-nc-nd/2.5/co/ |
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Closed Access |
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Atribución-NoComercial-SinDerivadas 2.5 Colombia |
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