Asociados inactivos en la cooperativa Coopetraban

The issue of customer loyalty or permanence over time has always been relevant in the business world, as this allows businesses to strengthen business relationships with customers and users. In Colombia, cooperatives have had high importance in the country's economy, they have generated different commercial strategies in order to retain the associates, since in this particular relationship, it has the connotation, not only of client but also of owner or investor, manager and user. In this way, cooperatives are considered by various studies as a business formula that can contribute prominently to overcome obstacles and have shown that it is possible to get ahead before economic and financial crises, having particular characteristics of participation and solidarity. This practice report highlights the importance of keeping the members of the Coopetraban cooperative in force, in which solutions are planted to the current desertion, designing linkage and maintenance strategies for members as a possible solution and improvement proposal for the loyalty

• Autores: Lopez-Villa, Leidy Johana
• Tipo de recurso: Tesis
• Fecha de publicación: 2020
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1525
• Acceso en línea: https://hdl.handle.net/20.500.13064/1525
• Palabra clave: Asociados inactivos; Cooperativas; Inactive members; Cooperatives; Marketing interno; Clientes; Actores económicos; Atención al cliente
• License: http://creativecommons.org/licenses/by/3.0/