Cómo el uso del software administrativo puede satisfacer las necesidades de los comerciantes que no hacen parte de la economía digital
The wood industry in El Retiro, especially the sector dedicated to the manufacture of furniture, has meant for this municipality a fundamental factor for the development of its culture, economy and identity. In view of this representativeness, it was decided to carry out this research with the objec...
- Autores:
-
Salazar-Morales, Mariana
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2022
- Institución:
- Universidad Católica de Oriente
- Repositorio:
- Repositorio UCO
- Idioma:
- OAI Identifier:
- oai:repositorio.uco.edu.co:20.500.13064/1514
- Acceso en línea:
- https://repositorio.uco.edu.co/handle/20.500.13064/1514
- Palabra clave:
- El Retiro
Exportación
Internacionalización
Madera
Mercadeo
Muebles
El Retiro
Export
Internationalization
Wood
Marketing
Furniture
Industria de la madera
Industria Mueblera
Industria maderera
Industria del mueble
Muebles - Industria
- Rights
- License
- http://creativecommons.org/licenses/by/3.0/
| Summary: | The wood industry in El Retiro, especially the sector dedicated to the manufacture of furniture, has meant for this municipality a fundamental factor for the development of its culture, economy and identity. In view of this representativeness, it was decided to carry out this research with the objective of developing a marketing plan to internationalize this activity and promote it worldwide, taking advantage of the human potential that the locality has, and given the lack of knowledge in foreign trade. topic and other aspects related to the importance of raw materials and the export of ready-made products. |
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