Características del actual consumidor de música electrónica en el altiplano del oriente Antioqueño

This research project corresponds to the analysis of the characteristics of the current consumer of electronic music in the subregion of the highlands of Eastern Antioquia, seeking to generate structured information to help the understanding of this new and growing musical culture, giving a vision of possible offers according to the opinion and tastes of consumers, in order to obtain a better image of this sector and its environment. For the realization of this consumer analysis, we resorted to the bibliographic consultation of consumer behavior in other musical events in Colombia and the acceptance of the industry, then we used a quantitative tool such as the survey, where the categories of the research were defined, which guide the pillars of the instrument for data collection, which in this study was a structured survey with 5 categories and 26 questions. Among the main findings of the research are the tastes and musical trends, where we can highlight the Techno and Tech-House as market leaders, consumption preferences of beverages and food of all kinds, such as prepared foods, vegetarian meals, snacks, liquors, hydrating drinks, among others. Identifying the consumption favoritism for each of these, additional preferences of the places and times for the realization of the events, where as outdoor place and night hours are the most selected, finally, we have the most used means of transportation are digital platforms such as Didi, Uber, InDriver, among others. All these characteristics give rise; to go modeling the type of consumers and the great diversity of particularities with which the respondents were identified, analysis and very enriching conclusions were worked for this new culture that is growing and is a great potential for the economy of the territory.

• Autores: García-Noreña, Brahian; Ciro-Urrea, Juan Sebastián
• Tipo de recurso: Tesis
• Fecha de publicación: 2022
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1537
• Acceso en línea: https://hdl.handle.net/20.500.13064/1537
• Palabra clave: Consumidor de música electrónica; Música electrónica; Fiesta de música electrónica; Electronic music consumer; Electronic music; Electronic music party; Música electrónica; Música electroacústica; Música electrónica popular; Música popular moderna
• License: http://creativecommons.org/licenses/by/3.0/