Huevos Campegg

Humanity in recent years has increased the line of damage in food habits, as industries use chemicals to improve their production and therefore their profitability, in addition to this they make the hens go through living conditions worse than those of any other farm animal; as explained in the article "Food Empowerment Project which speaks of that, at the age of 18 weeks, the hens are placed in what is known as "battery cages". In each cage, 5 to 10 hens are placed, leaving a space of just 67 square inches (0.04 m2 ) for each hen, the area of a computer mouse pad" (Projet, n.d.). About 95% of hens in the U.S. egg industry live under these conditions until they are killed when they reach 18 to 24 months of age. Unable to dust bathe, care for their feathers, move or even stretch their wings, hens are in a state of constant physical and psychological stress, thus causing potential diseases, creating new bacteria and viruses, which can affect not only the birds but also people's lives. Create a marketing plan to make Campegg a recognized, competitive and preferred brand by our consumers as a healthy and environmentally friendly brand in Eastern Antioquia and the Aburrá Valley.

• Autores: Patiño-Rendón, Cristian Duván; Restrepo-López, Natalia; Valencia-Betancur, Juan David
• Tipo de recurso: Tesis
• Fecha de publicación: 2021
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1580
• Acceso en línea: https://hdl.handle.net/20.500.13064/1580
• Palabra clave: Huevo; Alimentación saludable; Orgánico; Natural; Egg; Healthy Eggs; Organic; Natural; Industria avícola; Productos animales; Avicultura; Industria Agropecuaria; Huevo
• License: http://creativecommons.org/licenses/by/3.0/