Plan de negocios para la creación de una plataforma tecnológica que permita el intercambio comercial entre productores colombianos de frutas tropicales y consumidores italianos

This degree project is based on the creation of a digital platform, which is based on generating commercial meetings of buyers and sellers of tropical fruits and vegetables, in order to amplify the marketing channels of Colombian producers, also attributing to the development of the different region...

Full description

Autores:
García-Giraldo, Santiago
Tipo de recurso:
Tesis
Fecha de publicación:
2022
Institución:
Universidad Católica de Oriente
Repositorio:
Repositorio UCO
Idioma:
OAI Identifier:
oai:repositorio.uco.edu.co:20.500.13064/1582
Acceso en línea:
https://repositorio.uco.edu.co/handle/20.500.13064/1582
Palabra clave:
Plataforma digital
Encuentros comerciales
Compradores y Vendedores
Frutas y Verduras
Frutas tropicales
Digital platform
Business meetings
Buyers and Sellers
Fruits and Vegetables
Tropical Fruits
Comercio
Actividad comercial
Intercambios comerciales
Relaciones comerciales
Competencia económica
Análisis de mercado
Oferta y Demanda
Economía de mercado
Rights
License
http://creativecommons.org/licenses/by/3.0/
Description
Summary:This degree project is based on the creation of a digital platform, which is based on generating commercial meetings of buyers and sellers of tropical fruits and vegetables, in order to amplify the marketing channels of Colombian producers, also attributing to the development of the different regions of the country and thus boosting the agricultural sector, in this way it is developed according to the manual for the development of business plans VENTURES. Addressing various topics such as the product or service, the work team, market plan, business system, risk analysis, implementation plan and financial plan, each of these sections seeks to give an objective purpose to the company in a logical manner, thus determining the viability of the company.