Plan de Negocio para la Creación de la Empresa: Café del Balcón

The following business plan is developed under the methodology of the manual for the preparation of business plans of the (Ministerio de Comercio, Industria y Turismo (2010) following the sections it establishes, such as: Product definition, work team, market plan, business system, financial plan, among others. In accordance with the objectives of this plan, a market viability analysis, a technical-operational analysis and a financial analysis will be carried out; thus determined the feasibility of launching or not the product on the market. The Café del Balcón company, taking advantage of the trend of coffee consumption in the Colombian market, seeks to bring a quality product to its customers, which will be distributed to its final customer through indirect marketing, that is, it will bring the product to the customer through a third party

• Autores: Quintero-Soto, Jose Alejandro; Cardona-García, Santiago
• Tipo de recurso: Tesis
• Fecha de publicación: 2020
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1510
• Acceso en línea: https://hdl.handle.net/20.500.13064/1510
• Palabra clave: Plan de negocio; Café; Propuesta de valor; Business Plan; Coffee; Value proposition; Proyecto de empresa; Plan de negocio; Proyecto de creación de empresas; Emprendedores; Café - Industria y Comercio
• License: http://creativecommons.org/licenses/by/3.0/