Plan de mercadeo para la empresa Vimo s.a.s

In the present degree work, a market study was carried out for the company Vimo SAS, because it is a company located in the municipality of Marinilla, and does not have action and promotion strategies for the organization to be better known in the San Nicolás Valley. ; This is why we design a plan w...

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Autores:
Torres-Aristizabal, Isabel Cristina
Serna-Arango, Valentina
Tipo de recurso:
Tesis
Fecha de publicación:
2021
Institución:
Universidad Católica de Oriente
Repositorio:
Repositorio UCO
Idioma:
OAI Identifier:
oai:repositorio.uco.edu.co:20.500.13064/1587
Acceso en línea:
https://repositorio.uco.edu.co/handle/20.500.13064/1587
Palabra clave:
Plan de Mercadeo
Mercadeo
Kotler
Estrategias
Posicionamiento
Marketing Plan
Marketing
Kotler
Strategies
Positioning
Empresas - Marketing
Canales de distribución
Planeación estratégica
Estrategia mercadotécnica
Estrategia en los negocios
Rights
License
http://creativecommons.org/licenses/by/3.0/
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dc.title.spa.fl_str_mv Plan de mercadeo para la empresa Vimo s.a.s
title Plan de mercadeo para la empresa Vimo s.a.s
spellingShingle Plan de mercadeo para la empresa Vimo s.a.s
Plan de Mercadeo
Mercadeo
Kotler
Estrategias
Posicionamiento
Marketing Plan
Marketing
Kotler
Strategies
Positioning
Empresas - Marketing
Canales de distribución
Planeación estratégica
Estrategia mercadotécnica
Estrategia en los negocios
title_short Plan de mercadeo para la empresa Vimo s.a.s
title_full Plan de mercadeo para la empresa Vimo s.a.s
title_fullStr Plan de mercadeo para la empresa Vimo s.a.s
title_full_unstemmed Plan de mercadeo para la empresa Vimo s.a.s
title_sort Plan de mercadeo para la empresa Vimo s.a.s
dc.creator.fl_str_mv Torres-Aristizabal, Isabel Cristina
Serna-Arango, Valentina
dc.contributor.advisor.spa.fl_str_mv Correa-Granada, Natalia Cristina
dc.contributor.author.spa.fl_str_mv Torres-Aristizabal, Isabel Cristina
Serna-Arango, Valentina
dc.contributor.corpauthor.spa.fl_str_mv Universidad Católica de Oriente. Facultad de Ciencias Económicas y Administrativas
dc.subject.spa.fl_str_mv Plan de Mercadeo
Mercadeo
Kotler
Estrategias
Posicionamiento
topic Plan de Mercadeo
Mercadeo
Kotler
Estrategias
Posicionamiento
Marketing Plan
Marketing
Kotler
Strategies
Positioning
Empresas - Marketing
Canales de distribución
Planeación estratégica
Estrategia mercadotécnica
Estrategia en los negocios
dc.subject.subjectenglish.spa.fl_str_mv Marketing Plan
Marketing
Kotler
Strategies
Positioning
dc.subject.lemb.spa.fl_str_mv Empresas - Marketing
Canales de distribución
Planeación estratégica
Estrategia mercadotécnica
Estrategia en los negocios
description In the present degree work, a market study was carried out for the company Vimo SAS, because it is a company located in the municipality of Marinilla, and does not have action and promotion strategies for the organization to be better known in the San Nicolás Valley. ; This is why we design a plan with tools and strategies that will assist in the positioning and promotion of the company.
publishDate 2021
dc.date.issued.spa.fl_str_mv 2021-11-26
dc.date.accessioned.none.fl_str_mv 2023-03-14T15:26:02Z
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dc.type.local.spa.fl_str_mv Tesis/Trabajo de grado - Monografía – Especialización
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dc.identifier.uri.none.fl_str_mv https://repositorio.uco.edu.co/handle/20.500.13064/1587
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dc.rights.accessrights.spa.fl_str_mv Open Access
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