Plan de mercadeo para la empresa Vimo s.a.s
In the present degree work, a market study was carried out for the company Vimo SAS, because it is a company located in the municipality of Marinilla, and does not have action and promotion strategies for the organization to be better known in the San Nicolás Valley. ; This is why we design a plan w...
- Autores:
-
Torres-Aristizabal, Isabel Cristina
Serna-Arango, Valentina
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2021
- Institución:
- Universidad Católica de Oriente
- Repositorio:
- Repositorio UCO
- Idioma:
- OAI Identifier:
- oai:repositorio.uco.edu.co:20.500.13064/1587
- Acceso en línea:
- https://repositorio.uco.edu.co/handle/20.500.13064/1587
- Palabra clave:
- Plan de Mercadeo
Mercadeo
Kotler
Estrategias
Posicionamiento
Marketing Plan
Marketing
Kotler
Strategies
Positioning
Empresas - Marketing
Canales de distribución
Planeación estratégica
Estrategia mercadotécnica
Estrategia en los negocios
- Rights
- License
- http://creativecommons.org/licenses/by/3.0/
Summary: | In the present degree work, a market study was carried out for the company Vimo SAS, because it is a company located in the municipality of Marinilla, and does not have action and promotion strategies for the organization to be better known in the San Nicolás Valley. ; This is why we design a plan with tools and strategies that will assist in the positioning and promotion of the company. |
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