Impacto de los factores clientes, mercado y estructura empresarial en la innovación de las MiPyMES del Oriente Antiqueño

Innovation in MiPyMES allows them to have the ability to adapt to change, to enter new markets, to improve their production processes and / or to be more flexible. In this research, two of the factors that directly influence the innovation of the MiPyMES of Oriente Antioqueño are presented, being the factors of 1) Customer and market and 2) business structure. In this work, the importance of innovation is contextualized, starting from a national approach to exposing the situation of companies in the region and the level of influence or impact that both factors present for them. Indicating through the innovation gap, being from 0% to 100%, the innovative capacity that companies currently have and the aspects that must be improved if they wish to achieve the objective of being an innovative MiPyMES. Based on a documentary review and the survey carried out by the Oriente Antioqueño Chamber of Commerce in 2019, it was evidenced that companies do not appropriate the factors mentioned in the document, and are far from the required objective, this being reflected in the percentages obtained in terms of variables such as confidentiality agreements with employees and staff training, among others.

• Autores: Rodríguez-Morales, Camila Andrea; Lopez-Alzate, Deisy Yoana
• Tipo de recurso: Tesis
• Fecha de publicación: 2021
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1604
• Acceso en línea: https://repositorio.uco.edu.co/handle/20.500.13064/1604
• Palabra clave: MiPyME; Innovación; Factores; Capacidad; Cambio; Productividad; Oriente Antioqueño; Mercado; MiPyME; Innovation; Factors; Capacity; Change; Productivity; Eastern Antioquia; Market; Marketing interno; Estructura empresarial; Reingeniería empresarial; Reingeniería de procesos; Reingeniería(Gestión de empresas); Innovaciones tecnológicas; Innovaciones técnicas; Tecnología - Innovaciones
• License: http://creativecommons.org/licenses/by/3.0/