Plan de negocio - Giocko marca de ropa exclusiva para hombres

Today, people's tastes and needs have changed. We have entered an era where the connectivity we have and the ease of relationship, lead us to know and expand our vision far beyond the local, making all people can know and expand our culture through digital media; thanks to them we can see what around the world sets trends, in turn it gives us the ease of access to markets and products that previously were not so accessible. Fashion, like many other markets, is one of the industries that has accelerated in recent times thanks to the broad power of the media, thanks to them people can be immediately aware of the trends that set the most recognized cities in the world for being headquarters where the most famous fashion houses and haute couture are located, or for having the most striking parades, such as Milan, Paris or New York. There are shown the latest fashion trends, both for women and men, because it is true, and we have to accept it too, that men want to wear exclusive outfits of the best designers and always be fashionable; thinking about this we created Giocko. Giocko is a brand of t-shirts for men focused on the high fashion sector, created to meet the needs that today are requesting consumers of this part of the textile economy, showing it as a brand that offers luxury and exclusivity for those who want to access it. In the work shown below we explain in more detail what the brand as such wants to offer and give to its customers, we show the structure of the market to which it points, and how we will develop the idea, showing point by point the work plan that is planned to implement, the organizational structure that will have, how it will take the product and a timeline and a comprehensive planning of the development of the brand, this coupled with a financial plan in which we detail and show why it is so viable this business plan.

• Autores: Restrepo-Quintero, Andrés Fernando
• Tipo de recurso: Tesis
• Fecha de publicación: 2022
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1618
• Acceso en línea: https://repositorio.uco.edu.co/handle/20.500.13064/1618
• Palabra clave: Moda; Economía textil; Plan de negocios; Fashion; Textile economy; Business plan; Industria textil; Textiles - Industria y Comercio; Industria manufacturera; Industria del vestido
• License: http://creativecommons.org/licenses/by/3.0/