Marca país Colombia en busca de representación con las empresas del Oriente Antioqueño

Country brand "is the reflection of an identity that becomes the essence of the existence of a company or product" (Yejas, D. A. A. A. 2020, p. 7). is the way in which consumers perceive the good offered, also considers also the total effort of an entire country as an organization, is the...

Full description

Autores:
Olarte-Henao, Valery
Sanchez-Barbosa, Jhon William
Tipo de recurso:
Tesis
Fecha de publicación:
2022
Institución:
Universidad Católica de Oriente
Repositorio:
Repositorio UCO
Idioma:
OAI Identifier:
oai:repositorio.uco.edu.co:20.500.13064/1532
Acceso en línea:
https://hdl.handle.net/20.500.13064/1532
Palabra clave:
Marca comercial
Sistema de gestión
Entorno de gestión
Estructura de marca
Trademark
Management system
Management environment
Brand structure
Marcas comerciales
Marca de comercio
Nombres comerciales
Licencias de marca
propiedad industrial
Investigación industrial
Investigación y Desarrollo (Industria)
Rights
License
http://creativecommons.org/licenses/by/3.0/
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dc.title.none.fl_str_mv Marca país Colombia en busca de representación con las empresas del Oriente Antioqueño
title Marca país Colombia en busca de representación con las empresas del Oriente Antioqueño
spellingShingle Marca país Colombia en busca de representación con las empresas del Oriente Antioqueño
Marca comercial
Sistema de gestión
Entorno de gestión
Estructura de marca
Trademark
Management system
Management environment
Brand structure
Marcas comerciales
Marca de comercio
Nombres comerciales
Licencias de marca
propiedad industrial
Investigación industrial
Investigación y Desarrollo (Industria)
title_short Marca país Colombia en busca de representación con las empresas del Oriente Antioqueño
title_full Marca país Colombia en busca de representación con las empresas del Oriente Antioqueño
title_fullStr Marca país Colombia en busca de representación con las empresas del Oriente Antioqueño
title_full_unstemmed Marca país Colombia en busca de representación con las empresas del Oriente Antioqueño
title_sort Marca país Colombia en busca de representación con las empresas del Oriente Antioqueño
dc.creator.fl_str_mv Olarte-Henao, Valery
Sanchez-Barbosa, Jhon William
dc.contributor.advisor.spa.fl_str_mv Ceballos-Ramírez, Silvia Liliana
dc.contributor.author.spa.fl_str_mv Olarte-Henao, Valery
Sanchez-Barbosa, Jhon William
dc.contributor.corpauthor.spa.fl_str_mv Universidad Católica de Oriente. Facultad de Ciencias Económicas y Administrativas
dc.subject.spa.fl_str_mv Marca comercial
Sistema de gestión
Entorno de gestión
Estructura de marca
topic Marca comercial
Sistema de gestión
Entorno de gestión
Estructura de marca
Trademark
Management system
Management environment
Brand structure
Marcas comerciales
Marca de comercio
Nombres comerciales
Licencias de marca
propiedad industrial
Investigación industrial
Investigación y Desarrollo (Industria)
dc.subject.subjectenglish.spa.fl_str_mv Trademark
Management system
Management environment
Brand structure
dc.subject.lemb.spa.fl_str_mv Marcas comerciales
Marca de comercio
Nombres comerciales
Licencias de marca
propiedad industrial
Investigación industrial
Investigación y Desarrollo (Industria)
description Country brand "is the reflection of an identity that becomes the essence of the existence of a company or product" (Yejas, D. A. A. A. 2020, p. 7). is the way in which consumers perceive the good offered, also considers also the total effort of an entire country as an organization, is the creation of tangible and intangible products to compete and represent globally, since "this organizational effort represents value , culture and personality" Abó (2010) before the people who acquire the products of that region, it is not only a product that is offered, but the identity of an entire country; The result of a country brand, "is the set and mix of global perceptions of people about this nation or territory and these are given through: products, politics, culture, business climate , tourist attractions, etc. , " Felipa, P. B. (2014). In order to become a tool to obtain a positioning and recognition worldwide, thus achieving the conquest of international markets through competition between countries, also generate positive feelings in the target consumer that allows favoring international brands to be produced in the country attracting foreign investment, seeking a good reputation that favors "the introduction of domestic brands abroad enhancing exports, thus improving the balance of trade and the territory" (Abó, 2010, p. 4), which are obtained with the capitalization of the country brand.
publishDate 2022
dc.date.issued.spa.fl_str_mv 2022-03-11
dc.date.accessioned.none.fl_str_mv 2023-03-09T15:28:13Z
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dc.type.local.spa.fl_str_mv Tesis/Trabajo de grado - Monografía – Especialización
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dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.13064/1532
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dc.rights.cc.*.fl_str_mv Atribución-NoComercial-SinDerivadas 2.5 Colombia
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