Estudio de prefactibilidad para Intermediary una plataforma de bróker comercial en el Oriente Antioqueño

Intermediary is a project that arose from the need of small and medium-sized companies in Eastern Antiqueño to grow and expand their markets as they responded in interviews and surveys, additionally Calderón Quijije and Abad Alvarado, (2017) but these companies find it difficult to expand because they do not know how to get new customers or suppliers, therefore, Intermediary is the solution, because it is a commercial broker that allows them to expand their portfolio of products and increase their sales through a web platform that can be used from anywhere, where they can publish their products and search for raw materials or supplies that they need, all from a mobile device or computer, additionally, Intermediary provides the brokerage service from the beginning of the negotiation until its culmination, providing advice and support throughout this process.

• Autores: Jimenez-Gutierrez, Maria Camila; Arias-Castañeda, Camilo; Ocampo-Jimenez, Santiago
• Tipo de recurso: Tesis
• Fecha de publicación: 2023
• Institución: Universidad Católica de Oriente
• Repositorio: Repositorio UCO
• OAI Identifier: oai:repositorio.uco.edu.co:20.500.13064/1630
• Acceso en línea: https://hdl.handle.net/20.500.13064/1630
• Palabra clave: Broker Comercial; Comercio; Comprador; Vendedor; Plan de negocio; Plan de Marketing; Desarrollo web; Plataforma web; Venta al por mayor; Commercial broker; Trade; Seller; Buyer; Business Plan; Marketing Plan; Web development; Web platform; Wholesale; Marketing - Planificación; Negocios en internet; Comercio electrónico; Cibercomercio; Comercio en internet; Comercio en línea; Marketing en internet
• License: http://creativecommons.org/licenses/by/3.0/