Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia
The purpose of this research is to develop a marketing plan based on the results obtained in the market research carried out on medium-sized companies in the municipality of Rionegro with respect to the services offered by the company Ambiente Sostenible S.A.S. The marketing plan is the main instrum...
- Autores:
-
García-Rendón, Ana Cecilia
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2021
- Institución:
- Universidad Católica de Oriente
- Repositorio:
- Repositorio UCO
- Idioma:
- OAI Identifier:
- oai:repositorio.uco.edu.co:20.500.13064/1545
- Acceso en línea:
- https://hdl.handle.net/20.500.13064/1545
- Palabra clave:
- Investigación de Mercados
Plan de Marketing
Market research
Marketing plan
Análisis de mercado
Investigación comercial
Mercado - Investigación
Campañas publicitarias
Competencia económica
Investigación motivacional(Marketing)
- Rights
- License
- http://creativecommons.org/licenses/by/3.0/
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| dc.title.spa.fl_str_mv |
Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia |
| title |
Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia |
| spellingShingle |
Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia Investigación de Mercados Plan de Marketing Market research Marketing plan Análisis de mercado Investigación comercial Mercado - Investigación Campañas publicitarias Competencia económica Investigación motivacional(Marketing) |
| title_short |
Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia |
| title_full |
Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia |
| title_fullStr |
Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia |
| title_full_unstemmed |
Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia |
| title_sort |
Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro Antioquia |
| dc.creator.fl_str_mv |
García-Rendón, Ana Cecilia |
| dc.contributor.advisor.spa.fl_str_mv |
Palacio-Aristizabal, Sergio Andrés |
| dc.contributor.author.spa.fl_str_mv |
García-Rendón, Ana Cecilia |
| dc.contributor.corpauthor.spa.fl_str_mv |
Universidad Católica de Oriente. Facultad de Ciencias Económicas y Administrativas |
| dc.subject.spa.fl_str_mv |
Investigación de Mercados Plan de Marketing |
| topic |
Investigación de Mercados Plan de Marketing Market research Marketing plan Análisis de mercado Investigación comercial Mercado - Investigación Campañas publicitarias Competencia económica Investigación motivacional(Marketing) |
| dc.subject.subjectenglish.spa.fl_str_mv |
Market research Marketing plan |
| dc.subject.lemb.spa.fl_str_mv |
Análisis de mercado Investigación comercial Mercado - Investigación Campañas publicitarias Competencia económica Investigación motivacional(Marketing) |
| description |
The purpose of this research is to develop a marketing plan based on the results obtained in the market research carried out on medium-sized companies in the municipality of Rionegro with respect to the services offered by the company Ambiente Sostenible S.A.S. The marketing plan is the main instrument to develop strategies that allow positioning the services offered in a new market segment, in such a way that customers feel confidence and security when purchasing it. This plan allows the company to know what state it is in and what direction it should follow, it allows integrating the members of the company so that everyone follows the objectives set, it helps to manage resources, it also helps to know the positioning of the company and to control and evaluate the results to establish improvement strategies. |
| publishDate |
2021 |
| dc.date.issued.spa.fl_str_mv |
2021-02-07 |
| dc.date.accessioned.none.fl_str_mv |
2023-03-09T20:27:28Z |
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http://purl.org/coar/resource_type/c_93fc |
| dc.type.driver.spa.fl_str_mv |
info:eu-repo/semantics/report |
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http://purl.org/coar/resource_type/c_46ec |
| dc.type.redcol.spa.fl_str_mv |
https://purl.org/redcol/resource_type/TP |
| dc.type.local.spa.fl_str_mv |
Tesis/Trabajo de grado - Monografía – Especialización |
| format |
http://purl.org/coar/resource_type/c_46ec |
| dc.identifier.uri.spa.fl_str_mv |
https://hdl.handle.net/20.500.13064/1545 |
| url |
https://hdl.handle.net/20.500.13064/1545 |
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http://purl.org/coar/access_right/c_abf2 |
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http://creativecommons.org/licenses/by/3.0/ |
| dc.rights.spa.spa.fl_str_mv |
Acceso abierto |
| dc.rights.uri.*.fl_str_mv |
http://creativecommons.org/licenses/by-nc-nd/2.5/co/ |
| dc.rights.accessrights.spa.fl_str_mv |
Open Access |
| dc.rights.cc.*.fl_str_mv |
Atribución-NoComercial-SinDerivadas 2.5 Colombia |
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http://creativecommons.org/licenses/by/3.0/ Acceso abierto http://creativecommons.org/licenses/by-nc-nd/2.5/co/ Open Access Atribución-NoComercial-SinDerivadas 2.5 Colombia http://purl.org/coar/access_right/c_abf2 |
| dc.format.extent.spa.fl_str_mv |
73p. |
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http://creativecommons.org/licenses/by/3.0/Acceso abiertohttp://creativecommons.org/licenses/by-nc-nd/2.5/co/Open AccessAtribución-NoComercial-SinDerivadas 2.5 Colombiahttp://purl.org/coar/access_right/c_abf2Palacio-Aristizabal, Sergio AndrésGarcía-Rendón, Ana CeciliaUniversidad Católica de Oriente. Facultad de Ciencias Económicas y Administrativas2023-03-09T20:27:28Z2021-02-07https://hdl.handle.net/20.500.13064/154573p.application/pdfInvestigación de MercadosPlan de MarketingMarket researchMarketing planAnálisis de mercadoInvestigación comercialMercado - InvestigaciónCampañas publicitariasCompetencia económicaInvestigación motivacional(Marketing)Investigación de mercados para la empresa ambiente sostenible S.A.S del municipio de Rionegro AntioquiaThe purpose of this research is to develop a marketing plan based on the results obtained in the market research carried out on medium-sized companies in the municipality of Rionegro with respect to the services offered by the company Ambiente Sostenible S.A.S. The marketing plan is the main instrument to develop strategies that allow positioning the services offered in a new market segment, in such a way that customers feel confidence and security when purchasing it. 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