Análisis del valor de las empresas informativas
The communications industry is no stranger to the current economic situation worldwide. And, as a symptom of that situation, the sector is confronted with similar or identical economic processes such as the concentration, divestiture or sale of business units. Under these circumstances, one of the f...
- Autores:
-
Pérez-Serrano, María José
- Tipo de recurso:
- Fecha de publicación:
- 2010
- Institución:
- Universidad de la Sabana
- Repositorio:
- Repositorio Universidad de la Sabana
- Idioma:
- spa
- OAI Identifier:
- oai:intellectum.unisabana.edu.co:10818/14505
- Acceso en línea:
- http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1633
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1633/2069
http://hdl.handle.net/10818/14505
- Palabra clave:
- Empresa informativa
Goodwill
Concentración de medios
Crisis
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
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Análisis del valor de las empresas informativas |
| dc.title.alternative.none.fl_str_mv |
Analysis of the Value of Informative Companies |
| title |
Análisis del valor de las empresas informativas |
| spellingShingle |
Análisis del valor de las empresas informativas Empresa informativa Goodwill Concentración de medios Crisis |
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Análisis del valor de las empresas informativas |
| title_full |
Análisis del valor de las empresas informativas |
| title_fullStr |
Análisis del valor de las empresas informativas |
| title_full_unstemmed |
Análisis del valor de las empresas informativas |
| title_sort |
Análisis del valor de las empresas informativas |
| dc.creator.fl_str_mv |
Pérez-Serrano, María José |
| dc.contributor.author.none.fl_str_mv |
Pérez-Serrano, María José |
| dc.subject.none.fl_str_mv |
Empresa informativa Goodwill Concentración de medios Crisis |
| topic |
Empresa informativa Goodwill Concentración de medios Crisis |
| description |
The communications industry is no stranger to the current economic situation worldwide. And, as a symptom of that situation, the sector is confronted with similar or identical economic processes such as the concentration, divestiture or sale of business units. Under these circumstances, one of the first questions asked of the media companies involved is, on the one hand, what value can be linked to the terms risk, time and performance. On the other hand, the characteristics of a journalistic product do not allow price to be the only factor that determines value. Circulation, habit, principles, strategy, corporate image, quality, social impact, competition, profit margin, goodwill and brand are factors as well. The premises of this paper are two. It is based on a PEST business analysis of the communication company per se. However, this method is applied with a particular emphasis on the financial aspect. In addition, the paper contains three important terms: value, brand and goodwill. The hypothesis can be formulated as follows: the value of media companies is influenced by elements of tangible origin, as well as those of intangible origin and difficult unit determination, including the brand. |
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2010 |
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2010 |
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2010 |
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2015-02-02T09:35:23Z |
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http://hdl.handle.net/10818/14505 |
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spa |
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Palabra Clave; Vol 13, No 1 (2010): Economía y gestión de medios |
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Universidad de La Sabana |
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Universidad de La Sabana |
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Intellectum Universidad de la Sabana |
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Pérez-Serrano, María José2015-02-02T09:35:23Z2015-02-02T09:35:23Z20102010http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1633http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1633/2069http://hdl.handle.net/10818/14505The communications industry is no stranger to the current economic situation worldwide. And, as a symptom of that situation, the sector is confronted with similar or identical economic processes such as the concentration, divestiture or sale of business units. Under these circumstances, one of the first questions asked of the media companies involved is, on the one hand, what value can be linked to the terms risk, time and performance. On the other hand, the characteristics of a journalistic product do not allow price to be the only factor that determines value. Circulation, habit, principles, strategy, corporate image, quality, social impact, competition, profit margin, goodwill and brand are factors as well. The premises of this paper are two. It is based on a PEST business analysis of the communication company per se. However, this method is applied with a particular emphasis on the financial aspect. In addition, the paper contains three important terms: value, brand and goodwill. The hypothesis can be formulated as follows: the value of media companies is influenced by elements of tangible origin, as well as those of intangible origin and difficult unit determination, including the brand.La industria de la comunicación no es ajena a la situación económica mundial de los últimos trimestres. Como síntoma de ello, en este sector se llevan a cabo los mismos, o semejantes, procesos económicos de concentraciones, enajenaciones o ventas de unidades de negocio. En estas situaciones, una de las preguntas que se plantean las compañías dedicadas a la comunicación tiene que ver con su valor que, por una parte, se vincula con las palabras riesgo, tiempo y rendimiento; y, por otra, los rasgos del output periodístico que, obviamente, no permiten hablar del término precio como único condicionante del valor, sino que también implican considerar —entre otras— la difusión, la costumbre, los principios, la estrategia, la imagen corporativa, la calidad, la repercusión social, la competencia, el margen de beneficio, el goodwill y la marca. Las coordenadas científicas de este trabajo son dos: la metodología de la que se parte es la aplicación de la herramienta de medición de negocios análisis PEST a la empresa de comunicación, pero fijando la atención en el plano contable y poniendo énfasis en los tres términos sobre los que pivota el análisis: valor, marca y goodwill. Su hipótesis es: en el valor de la empresa de comunicación influyen elementos de origen tangible, y otros de carácter intangible y de difícil determinación unitaria, entre los que se encuentra la marca.spaUniversidad de La SabanaPalabra Clave; Vol 13, No 1 (2010): Economía y gestión de mediosThis journal and its contents are the property of Universidad de La Sabana and, therefore, may be accessed solely for reading or printing, as a personal copy, but not for profit. Prior authorization from Universidad de La Sabana is required for any other use, such as the reproduction, transformation, public communication or distribution of said material for a profit.The names and email addresses included in Aquichán shall be used solely for the declared purposes of this journal and shall not be made available for any other purpose or to any other person.The articles published in this journal represent the opinions of their authors and do not necessarily reflect the official position of Universidad de La Sabana. A presente revista e seu conteúdo são propriedade da Universidade da Sabana e, consequentemente, só poderá se aceder a ela para leitura ou impressão, como cópia pessoal e sem fins lucrativos. Qualquer outra forma de utilização como reprodução, transformação, comunicação pública ou distribuição, com fins lucrativos, requer a autorização prévia da Universidade da Sabana.Os nomes e endereços de e-mail introduzidos nesta revista se usarão exclusivamente para os fins declarados e não estarão disponíveis para nenhum outro propósito ou outra pessoa.Os artigos que esta revista contém representam a opinião de seus autores e não constituem necessariamente a opinião da Universidade da Sabana.http://purl.org/coar/access_right/c_abf2Universidad de La SabanaRepositorio Institucional de la Universidad de La SabanaEmpresa informativaGoodwillConcentración de mediosCrisisAnálisis del valor de las empresas informativasAnalysis of the Value of Informative CompaniesarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_650110818/14505oai:intellectum.unisabana.edu.co:10818/145052017-11-29 16:27:03.906Intellectum Universidad de la Sabanacontactointellectum@unisabana.edu.co |